Business
ISOBAR Sri Lanka dominates SLIM Digis 2.1, taking home top honors in multiple categories
ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications, made a clean sweep of the SLIM Digis 2.1 awards held recently. The digital powerhouse set a record by winning the top awards in five major categories, a feat no other agency has accomplished.
ISOBAR Sri Lanka received two golds and four silvers, and for three silvers a gold was not awarded to any other brand, which makes ISOBAR Sri Lanka’s 3 silvers the top awards in those categories as well.This resounding victory distinguishes ISOBAR Sri Lanka’s triumph at SLIM Digis 2.1 from the competition. ISOBAR Sri Lanka is at the forefront of the digital revolution, using digital to transform businesses, brands, and people’s lives. The agency offers a wide range of critical digital services, such as media planning and buying, technology and innovation, emerging media, and performance, with a particular emphasis on gaming and the metaverse.
Commenting on the accolades, Mohenesh Chamith Buthgumwa, Vice President, ISOBAR Sri Lanka said, “It was a huge accomplishment for us to win the highest awards in five different categories. We want to thank our clients for entrusting us with their business and for having the courage to pursue big, bold ideas. This honor is a testament to ISOBAR Sri Lanka’s unique and enthusiastic talent – they are the driving force behind the cutting-edge creativity we offer to help our clients expand their brands and businesses.”
The Chairperson & Managing Director of the DentsuGrant Group, Neela Marikkar added, “ISOBAR Sri Lanka’s decisive victory at the SLIM Digis 2.1 leaves no room for doubt that our digital agency has catapulted ahead to the forefront of the industry in terms of its digital innovation, ideation and implementation within a short span of 3 years. As a Group we have always embraced the new and pre-empted trends, which is reflected in ISOBAR’s industry-best campaigns which are delighting clients and winning awards. I would like to congratulate the ISOBAR team on their triumph and the valued clients who placed their trust in us.” –
At SLIM Digis 2.1, ISOBAR Sri Lanka’s campaigns for Softlogic Life Insurance PLC, titled ‘Scratch & Text to Protect Your Life’ won under the ‘Best Use of Technology in Marketing’ category; ‘How to Sample Life Insurance 101’ won under the Best Use of Experiential Digital Marketing; and ‘Disrupting the Industry with Zero Disruption in the Consumer Lifestyle’ won under the Best Digital Marketing Innovation category.
ISOBAR Sri Lanka also won 3 awards for Reckitt Lanka Limited under the brand Dettol – ‘Dettol Hand Washing Challenge’ for the ‘Best Response to COVID-19’ category; ‘#HANDWASHINGCHALLENGESL’ won under ‘Best Use of Branded Content’ category and ‘Dettol TikTok Challenge’ won under ‘Best Use of Content Platforms’.
ISOBAR Sri Lanka also enjoys the distinction of being a highly awarded digital experience agency. Within three years of starting operations, the agency has won Campaign Agency of the Year ROSA 2019, Silver for Digital Agency of the Year, and Bronze for Campaign AOY ROSA 2021.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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