Ideal Motors and Ideal First Choice breaks new ground in Sri Lanka offering industry-first free insurance cover

Ideal Motors Pvt Ltd and its subsidiary Ideal First Choice Pvt Ltd (part of the Ideal Group of Companies) have pioneered an insurance reward scheme free of charge, an industry first for vehicle owners who continue to avail services from both Ideal Motors and Ideal First Choice workshops. The Ideal Motors main workshop located in Ratmalana, exclusively undertakes repairs and services for Mahindra vehicles and the eleven Ideal First Choice Workshops located island wide undertake repairs and services for multi-brand vehicles including Mahindra vehicles.

Founder and Chairman of Ideal Group Mr Nalin Welgama stated: “We are delighted to reward our customers with free personal accident insurance cover, a first time event in Sri Lanka’s automobile market. At Ideal Group, we are constantly providing innovative solutions to our loyal customers. We believe vehicle owners of any brand should be honored with this reward, for choosing to service their vehicles with us. We have partnered with the highly reputed and trusted Allianz insurance Lanka Pvt Ltd for this initiative”.

Labour services of more than Rs. 4000 carried out at any of the Ideal Motors and Ideal First Choice Workshops are eligible to a free personal accident insurance cover valued to a maximum of Rs 400,000. The insurance cover offers a range of benefits including accidental death, total and/or permanent disablement, accidental death due to an accident as a passenger in a car, rider on a bike, funeral benefits, medical expenses and daily hospital cash allowance. Loss of life and/or disability due to an accidental death covers up to a sum of Rs 400,000. The sum of Rs 40,000 will be covered as funeral expenses and medical expenses of up to Rs 40,000 irrespective of hospitalization at a government hospital or a private hospital. The personal accident cover will not cover hospitalization due to natural causes or other unrelated illnesses.

About the Ideal Group

With over three decades of disrupting the local automotive and after-market solutions industry, Ideal Holdings and Ideal Group is a truly Sri Lankan Group of Companies leading the way in Sri Lanka. The Group’s strength consists of over a 1,000 team members and boasts turnover of more than Rs. 20 billion annually. As a pioneer, Ideal Group specializes in assembly, import and distribution of motor vehicles and multi-brand spare parts, automotive after sales services.

In Q2 FY19 Indian giant Mahindra Finance announced the investment of Rs. 2 billion till Q4 2021 increasing its stake in Ideal Finance to 58.2%. Through Ideal Finance, the Group focuses on Finance and Real Estate services, logistics and a plethora of services uplifting economical standards and enabling every citizen in the country.

Ideal Group holds the sole authorized distributor rights of Mahindra motor vehicles and motor cycles in Sri Lanka and the co-ownership of Sri Lanka’s “first automotive assembly and production plant” in Welipenna, which is a bi-product of the joint venture between Ideal Group and India’s automotive giant, Mahindra and Mahindra. In 2019, a Rs. 3 billion investment made way for a state–of–the-art assembly plant in 2019 forming Mahindra Ideal Lanka (Pvt) Ltd in which Ideal Group holds an ownership of 65%. With its capacity to manufacture 5,000 vehicle units per annum, the assembly plant is expected to export vehicles to the South Asian countries and continue to stamp the global footprint. It is also the nucleus of KUV100 NXT, the first ‘Make in Sri Lanka’ SUV car introduced.

Following a service first philosophy, the Group claims a large footprint across Sri Lanka with its island wide network of Ideal sales showrooms, after market, genuine spare part dealers, multi brand workshops, tyres, and premier workshops.