Business
Huawei releases AR white paper, elaborates on benefits of 5G + AR
At Huawei’s Better World Summit for 5G + AR, Huawei Carrier BG CMO Bob Cai delivered a keynote speech titled 5G + AR, Turning Dreams into Reality. In this speech, Cai said that 5G will switch on AR, and AR will light up 5G. He also announced the release of the AR Insight and Application Practice White Paper, which offers insights into the AR industry in terms of devices, applications, and networking. Cai called on the entire industry to work together for a prosperous 5G + AR ecosystem.
Huawei and third-party data predicts that the AR market will be worth US$300 billion by 2025. “AR will first see massive adoption in five prioritized industries: education, social networking, shopping, traveling & navigation, and gaming,” said Cai. “AR can truly enable the convergence of the physical and digital worlds, making dreams a reality.”
At the event, Cai shared case studies of Huawei employing AR. Due to COVID-19, customers from across the globe are unable to visit Huawei in person, so Huawei makes use of AR to demonstrate its leading products and solutions online, making communication far more efficient. Huawei also uses AR to achieve the quick delivery of 5G base stations, greatly boosting delivery efficiency.
At the event, Cai demonstrated how Huawei “produces” AR. Huawei’s Air Photo uses unique algorithms to convert a 2D photo into a digital 3D model, considerably simplifying AR 3D character modeling. Cai also introduced Huawei AR Engine, the company’s AR development platform oriented toward mobile devices. With Huawei AR Engine, developers need to write only 10 lines of code to create AR effects, hugely increasing the efficiency of AR application development.