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HSBC Ceylon Literary & Art Festival collaborates with Dilmah Ceylon Tea to launch Youth Future Writers Program

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The HSBC Ceylon Literary & Art Festival in collaboration with Dilmah Ceylon Tea opened its inaugural edition in Kandy announcing the launch of the Future Writers Program. Dedicated to nurturing the creative talents of young individuals, this competition underscores the festival’s commitment to fostering youth development and grooming the creative thinking, enhancing its focus on empowering the next generation.

Incorporating platforms such as these serves to underscore the cultural fabric of a society, thereby augmenting the intrinsic value of a nation. Such initiatives foster a sense of purpose among the younger generation, instilling pride and potentially mitigating the phenomenon of brain drain. The platform further establishes an ecosystem that actively engages and fosters creative entrepreneurial endeavors and projects, thereby cultivating a vibrant and dynamic creative culture.

Commenting on the launch of the program, Ajai Vir Singh, Founder and Creator, Ceylon Literary Festival stated: “We are thrilled to introduce our Future Writers Program as an extension of Ceylon Literary Festival. This initiative is not just about discovering talent; it’s about nurturing and fostering a literary legacy that transcends generations. This is the beginning of an investment in the future of creativity, innovation, and cultural enrichment for Sri Lanka. We encourage all students to submit their stories and be part of the program which not only awards the winner but all participants as well.”

The youth and next generation being the mirror of the nation require these vital opportunities to equip them to divulge into creative fields beyond the ordinary. The introduction of the Future Writers Program supports and amplifies this with its core effort to cultivate and showcase the creative endeavors of youth. By encouraging participation from individuals aged 15 to 29, the competition aims to provide a platform for emerging writers to explore their literary prowess.

Participants are invited to submit short stories on themes such as “Murder at the Festival” or “The Girl at the Workshop,” incorporating the cultural significance of tea into their narratives. Submissions are accepted until April 8, 2024, and will be evaluated by a panel of esteemed judges led by renowned author Ashok Ferrey.

Further highlighting the partnership for the program, Dilhan C. Fernando, Chairman, Dilmah Ceylon Tea stated: “Dilmah is proud to play a crucial role in fostering the development of youth within the creative industry. This is more than just a competition; it’s a celebration of imaginative storytelling, where passion for writing merges with the captivating essence of tea. Being a part of these initiatives can unleash your creative potential, help craft narratives that not only enthrall and engage but also highlight one’s talent for weaving ordinary elements into extraordinary tales.”

The winning entry will be awarded a cash prize of 100,000 and will have the unique opportunity for mentorship with a celebrated author. Additionally, the winning story will be featured on the Ceylon Literary & Art Festival platforms, offering widespread recognition and exposure. Shortlisted participants will also benefit from attending a Writer’s Workshop conducted by an esteemed author panel.

This competition further reinforces the festival’s dedication to fostering creativity and providing opportunities for youth to engage with and contribute to the cultural landscape of Sri Lanka. Applications can be submitted by 8th April 2024 to www.ceylonliteraryfestival.com.



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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