Business
HRM2 by Enfection – digital blueprint for human resource professionals
Colombo-based marketing transformation company, Enfection, reaffirms its commitment to providing in-demand specialised tools through its human resources service, HRM2. The award-winning firm’s Human Resource Management (HRM) solution converges HRM and Marketing, providing a 360-degree blueprint on employer branding, recruitment, and retention – with solutions that help achieve both short and long-term goals so that organizations can realize their growth potential with the right people in place.
The last few years have had a drastic impact on the role of HR, compounded further by the onset of the COVID-19 pandemic, with companies having to react rapidly to constantly evolving scenarios. However, with Sri Lanka tipped to be the new regional hub for both knowledge and employment, the demand for human resources is predicted to be back on the rise.
This in turn translates into an increase in competition for talent in industries such as IT, hospitality, and apparel, among others. In the IT industry alone -with FDIs and offshore servicing now gaining traction-, the challenges in filling vacancies for IT professionals is fast becoming the primary reason for stagnating business growth. As a result, employer branding is essential in attracting ideal candidates through an inbound talent sourcing plan, so that potential employees can apply directly; as opposed to the company investing in outbound recruitment.
Creating an inbound funnel for recruitment calls for the convergence of:
Talent lead generation
Integrated technology and learning
Always-on employer branding approach
HRM2 by Enfection provides a comprehensive offering, bringing together the best of digital knowledge, branding, and understanding of human behavior, to provide clients with the branding strategy, technology (tools), and recruitment (conversions) that enable both HR professionals and organizations to solve their recruitment, retention, and learning needs.
HRM2 mines various micro-moments of a potential employee’s digital journey, looking at how they engage with a brand in order create top-of-mind recall; even when they are years away from the job market. This is where it is essential to have a holistic ‘always on’ employer branding strategy that touches on each point of the journey – especially in a competitive market such as Sri Lanka.
“More often than not, HR and Marketing teams tend to work in silos, as both have varying levels of objectives,” explained Saliya Withana, Co-Founder/CEO at Enfection. “This is where working with a partner that understands the psyche of potential employees and how to communicate with them matters.”
“An ideal marketing partner for an HR team needs to have the necessary expertise, experience, and technology, to drive an employer branding and recruitment strategy, which will also be more cost-effective in the long term. This will help organizations focus on core business functions,” he added.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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