How TikTok transforms travelling and tourism in the digital age

The global tourism industry is set to bounce back strongly after the post-pandemic speed bump. On World Tourism Day, actors and stakeholders in the industry are taking the next big step in rejuvenating travel, in line with this year’s theme, “Rethinking Tourism”.

More importantly, tourism is slated to play a crucial role in the resurrection of Sri Lanka’s distressed economic condition, by attracting foreign exchange earnings and complementing the growth rate in the years to come. With the country looking for a way out of the mess it finds itself in on the economic front, the tourism sector will be expected to revive its fortunes, which in the past had been a source of much glory for the Sri Lankan economy.

The digital revolution has altered how travellers book trips and decide where to go. Travellers can now research potential destinations, find travel advisors, and even use social media platforms as their main form of communication in place of email. In Sri Lanka too, as travellers become more tech-savvy, they are increasingly beginning to rely on digital platforms like TikTok to plan and influence their travel itineraries.