Business
HNB and ikman.lk win silver award for Leasing Guru campaign at SLIM DIGIs 2.1
Sri Lanka’s most innovative bank, HNB PLC, together with the nation’s leading e-commerce platform, ikman.lk, was presented with the Silver Award for Best Use of Data at the SLIM DIGIs 2.1 for their ground-breaking ‘Leasing Guru’ campaign.
“Especially in a year which has given rise to unprecedented disruptions in this category, the strength of data-driven marketing enabled us to reach out to the potential customers and seamlessly interact with them through the conversion funnel. This approach has brought us very good results, and we thank ikman.lk for being a partner in this journey,” HNB Head of Marketing, Upul Adikari said.
The Best Use of Data award is presented to digital marketing campaigns that utilize a creative mix of digital integrations that use laser targeting strategies to form a comprehensive data foundation to break through the clutter and directly impact customers.
“We are indeed thrilled to be associated and recognized with this award and extend our gratitude to HNB for having allowed us to plan and execute the Leasing Guru campaign. ikman.lk is a powerhouse of data. As such, we were able to develop and execute an online ad solution via direct banners with a data-driven strategy and our smart technology, incorporating key-value targeting that reflects user behaviour with the best use of data. As a result, we surpassed the campaign expectations of our valued client HNB,” Ikman (Pvt) Ltd Director Marketing and Sales, Stefan Beekmeyer said.
Held for the third consecutive year, SLIM DIGIS is the only dedicated awards event that recognizes the innovations and provides due recognition for excellence in the Digital Marketing sector. The awards event recognizes the best Digital Marketing achievements across multiple business sectors, including Banking & Finance, Insurance, Telecommunication, IT & Internet, Leisure & Hospitality, and Travel & Tourism.
Empowering businesses and SME across the island, HNB disbursed over 100 leasing facilities since the onset of the pandemic. Notably, the Bank also offers a unique range of leasing solutions across its extensive merchant portfolio providing customers with access to convenient, personalised payment solutions and exciting benefits.
For more information on HNB Leasing, please visit: www.hnb.net/personal/leasing/
With 256 customer centres across the country, HNB is one of Sri Lanka’s largest, most technologically-innovative banks, having won local and global recognition for its efforts to drive forward a new paradigm in digital banking. HNB has a national rating of AA- (lka) by Fitch Ratings (Lanka) Ltd. The Bank was also ranked among the World Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for five consecutive years. HNB was also declared Best Sub-Custodian Bank in Sri Lanka at the Global Finance Awards 2020.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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