Gulf Oil lubricants officially launched in Sri Lanka by Ideal First Choice

Ideal First Choice (Pvt) Ltd, a fully owned subsidiary of the Ideal Group, one of country’s leading business conglomerates, has introduced Gulf Oil lubricants to the Sri Lankan market.

Chaminda Wanigaratne, Director Ideal First Choice and Ideal Motors, commenting on the partnership said,  “We are pleased to announce the appointment of Ideal First Choice as Sri Lanka’s national distributor for Gulf Oil. As a part of our association with Gulf Oil, we look forward to providing a unique lubricant brand to all of our clients.”

“In 2008, the government in order to introduce lubricants to the local market, liberalised the market place giving opportunities to the private sector to introduce various lubricant brands to Sri Lanka. Subsequently in 2010, the automotive industry was re-energised and the availability of hybrid vehicles in the market also attracted a large number of customers. Due to this, over the years, the demand for lubricants increased and accordingly we have introduced Gulf Oil which can provide high quality performance to customers at an affordable price.”

“We have also begun the process of appointing local dealers for Gulf lubricants covering all districts across the country. Moreover, arrangements have been made to provide technical knowledge and awareness about the brand and its products to all our dealers and sales teams. This initiative ensures that we are able to provide customers the highest quality product at an affordable price,” Wanigaratne added.

Ravi Chawla, President – APAC, Gulf Oil and MD & CEO, Gulf Oil Lubricants India Ltd said, “Sri Lanka consumes about 64,000 kilo liters of lubricants annually. 68% of this is used for automobiles and the remainder for industrial lubricants and greases. We aim to provide consumers with high quality lubricants for the automotive and industrial sectors. I am sure this partnership will grow to benefit the industry.”

Gagan Mathur, Head – Business Development-Cluster Markets, Gulf Oil Lubricants India Ltd, commented on the new collaboration, ” We are certain that the Gulf Oil brand will achieve new heights under the expert guidance and leadership of Nalin Welgama, one of Sri Lanka’s leading entrepreneur. With the support of Ideal Group, we will provide a great choice that will allow consumers to edge ahead with high performance oriented products,” he said.

The strategic partnership with the Gulf Oil Lubricants India is the latest addition to Ideal First Choice’s expansion of its global brand offerings and thereby, continue to provide a world-class service experience.

Gulf Oil is a well-established player in the global lubricant industry with a strong presence in over 100 countries.

A celebratory event marking this momentous milestone was held at the JAIC Hilton, Colombo recently.

 Gulf Oil is a part of the Hinduja Group, one of the largest diversified groups in the world spanning across continents. Gulf Oil enjoys a respectable market share in Asian countries given its strong distribution network across the SAARC region including Bangladesh and Nepal.