Genie Business Powered by Dialog Finance unveils Cutting-Edge Fintech Solutions for Sri Lankan MSMEs

Genie Business, the ultimate all-in-one fintech platform for Sri Lankan businesses, was launched by Dialog Finance PLC to revolutionize the landscape for Micro, Small, and Medium Enterprises (MSMEs) in the country.

The launch event, held at the Dialog Axiata PLC Head office, was graced by Dr. Nandalal Weerasinghe, Governor, Central Bank of Sri Lanka, Mr. Supun Weerasinghe, Director and Group Chief Executive Officer of Dialog Axiata PLC and other distinguished guests. During the launch event, Genie Business also conducted its ceremonial Tap-to-Pay transaction, exemplifying the simplicity and efficiency of its direct card acceptance solution.

Genie Business’s advanced fintech platform is designed to facilitate seamless transactions for MSMEs. By introducing diverse payment acceptance solutions, the platform empowers businesses to leverage the digital era through their comprehensive range of offerings including Tap-to-Pay, Payment links, E-Store, Internet Payment Gateway, Card Tokenization, Multi Currency Pricing & QR Codes. This platform will connect MSME’s to a digital eco-system, thereby enabling access to new customer segments and opening new channels of engagement through e-commerce and social media platforms. In tandem with these payment acceptance solutions, Genie Business also offers digital lending options to address the critical needs within the MSME sector allowing them to grow their businesses.

Commenting, Mrs. Renuka Fernando, Chairperson of Dialog Finance PLC & Group Chief Digital Services Officer – Dialog Axiata PLC affirmed, “To us at Dialog Finance, Genie Business is beyond a platform, it’s an ethos and a passion to make a difference to the MSME sector of Sri Lanka. We believe that Genie Business is a catalyst for change in this market, designed to digitize and scale the operations of MSME’s. With Genie Business, we are not only facilitating transactions, we are building relationships and paving the way for a future, where no micro, small or medium business is left behind.”

Genie Business’s cutting-edge fintech solutions underscores Dialog’s vision of “The Future Today”, as the company continues to lead the charge towards a digitally empowered Sri Lanka.