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Future Marketing Mastery: The Role of AIESEC in Grooming Young Leaders
“100 storytellers” is an annual event organized by AIESEC in Sri Lanka to uplift the marketing skills of the next generation of leaders of Sri Lanka. By improving the marketing skills of future leaders, this event contributes to the overall economic growth and competitiveness of Sri Lanka within the global circa.
100 storytellers 2023 was held for its second consecutive year which marked its commencement on the 14th January. The event consisted of a series of sessions that spanned across a week, conducted by both local and international marketing experts such as Tharindu Amarasekera, Amithe Gamage, Malcolm Chen, Kushlani De Silva and Mimi Nicklin. The Induction Ceremony of 100 storytellers 2023 was held at the DHPL conference hall on the 14th of January with the participation of enthusiastic delegates and an array of veteran marketers, adding vibrance to the day.
The day was indeed made special and insightful with the support of the Printed Media Partner Ceylon Newspapers Ltd. along with many distinguished partners such as BrandLabs, Zirateh and U-Fresh.
100 Storytellers is a setting which provides a platform to showcase skills, learn from experts, and network with peers. The event equips young leaders with the latest marketing trends and techniques, leading to the development of new and innovative approaches.
The organizing committee president, Sachinthi Wirasinha, Local Committee Vice President for marketing of AIESEC in University of Sri Jayawardenapura for the term 22.23 stated that the organizing committee expects to create a set of marketers who are not only passionate but also well versed in all branches relating to the field of Marketing.
Onela Weerasinghe, a delegate at 100 storytellers 2023 mentioned that in addition to the educational component of the event, 100 storytellers also provided the delegation with the opportunity to network with other young marketers from different universities, hence it was a great opportunity for the delegates to make connections and build relationships that can help them get ahead in the competitive world of marketing.
AIESEC Sri Lanka, a part of the world’s largest youth-led organization; AIESEC, has been instrumental in developing the leadership skills of young individuals in Sri Lanka through its various programs and initiatives. It provides hands-on experience and exposure to real-life projects, enabling members to acquire practical knowledge and skills. AIESEC’s focus on personal and professional development, along with its global network, has helped the youth to build a solid foundation in marketing and become successful in their careers ahead.
In conclusion, “100 Storytellers” is a conference that young marketers who want to develop the abilities and contacts necessary to succeed in the field shouldn’t miss. Regardless of where you are in your marketing career or whether you want to move forward, this is an occasion you would not want to miss. “100 Storytellers” is the ideal event to support young marketers in gaining the abilities they need to succeed in the marketing industry because of its emphasis on storytelling and its combination of educational and networking opportunities.
The U.S. Embassy in Colombo welcomed the U.S. Sports Envoys to Sri Lanka, former National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) players Stephen Howard and Astou Ndiaye, from June 8 through 14.
The Public Diplomacy section of the U.S. Embassy said that it would launch a weeklong basketball program intended to harness the unifying power of sports, made possible through collaboration with Foundation of Goodness and IImpact Hoop Lab.
While in Sri Lanka, Howard and Ndiaye, both retired professional basketball players, will conduct a weeklong program, Hoops for Hope: Bridging Borders through Basketball. The Sports Envoys will lead basketball clinics and exhibition matches and engage in leadership sessions in Colombo and Southern Province for youth aged 14-18 from Northern, Uva, Eastern and Western Provinces, offering skills and leadership training both on and off the court. The U.S. Envoys will also share their expertise with the Sri Lanka Basketball Federation, national coaches, and players, furthering the development of basketball in the country. Beyond the clinics, they will collaborate with Sri Lankan schoolchildren to take part in a community service project in the Colombo area.
“We are so proud to welcome Stephen and Astou as our Sports Envoys to Sri Lanka, to build on the strong people-to-people connections between the United States and Sri Lanka,” said U.S. Ambassador Julie Chung. “The lessons that will be shared by our Sports Envoys – communication, teamwork, resilience, inclusion, and conflict resolution – are essential for leadership development, community building, equality, and peace. The U.S. Sports Envoy program is a testament to our belief that sports can be a powerful tool in promoting peace and unity.”
SJB Colombo District MP Mujibur Rahuman in parliament demanded to know from the government the reasons for CEB suspending the leave of all its employees until further notice from Thursday.
MP Rahuman said that the CEB has got an acting General Manager anew and the latter yesterday morning issued a circular suspending leave of all CEB employees with immediate effect until further notice.
“We demand that Minister Kanchana Wijesekera should explain this to the House. This circular was issued while this debate on the new Electricity Amendment Bill was pending. There are many who oppose this Bill. The Minister must tell parliament the reason for the urge to cancel the leave of CEB employees,” the MP said.However, Speaker Mahinda Yapa Abeywardena prevented Minister Wijesekera responding to the query and said that the matter raised by MP Rahuman was not relevant.
The Chartered Institute of Personnel Management (CIPM) successfully concluded the 8th Annual CIPM Symposium, which took place on 31st May 2024. Themed “Nurturing the Human Element—Redefining HRM in a Rapidly Changing World,” the symposium underscored the pivotal role of human resource management (HRM) in today’s dynamic global landscape. Since its inception in 1959, CIPM has been dedicated to advancing the HR profession through education, professional development, and advocacy, solidifying its position as Sri Lanka’s leading professional body for HRM.
Ken Vijayakumar, the President of the CIPM, graced the occasion as the chief guest. The symposium commenced with the welcome address by the Chairperson, Prof. Arosha Adikaram, followed by the Web Launch of the Symposium Proceedings and Abstract Book by the CIPM President. The event featured distinguished addresses, including a speech by Chief Guest Ken Vijayakumar, President of CIPM, and an address by Guest of Honor Shakthi Ranatunga, Chief Operating Officer of MAS Holdings Pvt. Ltd., Sri Lanka.
The symposium also featured an inspiring keynote address by Prof. Mario Fernando, Professor of Management and Director of the Centre for Cross Cultural Management (CCCM) at the University of Wollongong, Australia.
Vote of Thanks of the inauguration session was delivered by Dr. Dillanjani Weeratunga, Symposium Co-chair.
The symposium served as a comprehensive platform for researchers to present their findings across a wide range of critical topics in HRM. These included Cultural Diversity and Inclusion, Talent Development and Retention, Ethical Leadership and Corporate Social Responsibility, Adapting to Technological Advancements, Mental Health and Well-being at Work, Global Workforce Challenges, Employee Empowerment, and Reskilling and Upskilling.
The plenary session was led by Prof. Wasantha Rajapakse. Certificates were awarded to the best paper presenters during the valedictory session, followed by a vote of thanks delivered by Kamani Perera, Manager of Research and Development.
The annual symposium of CIPM was a truly inclusive event, attracting a diverse audience that spanned undergraduates, graduates, working professionals, research scholars and lecturers. This widespread interest highlights the symposium’s significance in the field of HRM, offering a unique opportunity for everyone to network and learn from scholarly brains.The CIPM International Research Symposium was sponsored by Hambantota International Port, Sri Lanka Institute of Information Technology (SLIIT), E B Creasy & Co. PLC, and Print Xcel Company.
US sports envoys to Lanka to champion youth development
Rahuman questions sudden cancellation of leave of CEB employees
