Exploring 2024 SLIM-Kantar People’s Awards research methodology – “Know What”

In a significant advancement for Sri Lanka’s marketing arena, the Sri Lanka Institute of Marketing (SLIM) has recently announced the launch of the 2024 edition of the SLIM-Kantar People’s Awards. This event stands out as the only awards ceremony in the nation dedicated to honouring the choice of the people. It is set to reveal the brands and personalities close to their hearts.

The 19th edition of the SLIM Peoples Awards is on the horizon, featuring the partnership between SLIM and Kantar, a leading global research agency, since 2021. This collaboration has elevated the credibility of the SLIM-Kantar People’s Awards, ensuring rigorous research methodologies are incorporated into the process starting in 2022.

From the webinar, attendees received valuable insights into the research methodology used by the SLIM-Kantar People’s Awards, which made up 80% of the session’s content. Himalee Madurasinghe, Head of Kantar, explained the methodologies and associated research standards, offering attendees a deeper understanding of how brands and personalities are identified based on their resonance with the Sri Lankan populace.

Manthika Ranasinghe, the Project Chairman of the 2024 edition, emphasized the importance of educating participants on the scientific research methodology behind the awards selection. For those who were unable to attend the webinar, the recorded session is available for viewing on SLIM People’s Awards social media platforms, including Facebook, Instagram, and LinkedIn.