Eventistry lights up sky above Galle Face at Daraz new logo reveal

A spectacular sight greeted onlookers at the Galle Face Green on the evenings of 22nd and 23rd January. The sky lit up in a multitude of colours in motion, effected by a massive fleet of drones mounted with special lights and unveiled the new Daraz logo in what was the first execution of its kind here in Sri Lanka.

Daraz currently leads the ecommerce market in Sri Lanka, propelled by the operational strength it gained in the recent years following an acquisition by Alibaba. A consequent full tech transformation to Alibaba technology, enabled the company to leverage on new competitive advantages in delivering an unmatched product-service to customers locally. The new logo change comes as a precursor, signifying the company’s expanded business vision for the next few years.

To deliver this gigantic brand announcement with the right level of impact, Daraz needed a partner of equal visionary status and high functional capacity. Eventistry, one of Sri Lanka’s most premier and progressive event execution companies was chosen to manage the entire project, from concept to execution. Known for their unconventional concepts and integration of cutting-edge technology, it came as no surprise when a drone-based light show was proposed to carry out the big reveal.

For the light show itself, Eventistry worked with Double Guinness Record-holding Company based in Dubai: SKD International, who provided the necessary tech as well as drone-flight expertise. Based on Eventistry’s visualization concept, specialists from SKD International configured the sequence into the fleet of drones.

Launching from the Port City Marina, the drones converged over the northern face of Galle Face for optimal visibility before performing the programmed light show through 7 unique formations and across an 8-minute duration. The climax of the show revealed the new Daraz logo along with a memorable fireworks display. The entire spectacle was viewed by over 60,000 people.