Eva and the State Ministry for Women and Child Development roll out the 2nd phase of ‘Diyaniya’ Programme

Sri Lanka’s leading feminine hygiene brand, Eva, together with the State Ministry of Women and Child Development recently launched the 2nd phase of the ‘Diyaniya’ initiative, in view of the International Women’s Day 2022. Based on a concept by the Hon. State Minister Piyal Nishantha, ‘Diyaniya’ initiative was first introduced in 2021 to raise awareness related to feminine health and menstrual hygiene.

This year the initiative was announced at a joint press conference by Eva and the State Ministry for Women and Child Development, Pre-Schools & Primary Education, School Infrastructure & Education Services. The event was graced by the State Minister of Women and Child Development, Piyal Nishantha de Silva, Kumari Jayasekara, Secretary, State Ministry of Women and Child Development, . Champa Upasena, Director- Women’s Bureau of Sri Lanka, S.B. Dissanayake, Chairperson, National Committee on Women, State Ministry of Women and Child Development, Mr. Suranga Jayalath, Group Director, Capital Maharaja Group, and Shanthi Bhagirathan, Group Director, Capital Maharaja Group.

Under ‘Diyaniya’ initiative, in 2022, Eva will reach out to 250 schools across the country, providing infrastructure including sanitary napkins, other hygiene products & essentials. The brand as part of the initiative will also visit each of these schools to conduct special workshops on feminine/menstrual hygiene with the support of trained professionals, ensuring that young students have the ability, knowledge and means to practice good feminine hygiene, aiming to improve their overall health and wellbeing. And access to good quality products.

Speaking at the media conference, State Minister, Piyal Nishantha de Silva expressed his views on this initiative, his own brainchild saying, ”We conceptualized the ‘Diyaniya’ initiative to meet the government’s objective of providing free and easy access to the means of fulfilling sanitary needs, for female school students around the country. It is my great pleasure to see the project successfully rolling out for the second consecutive year, thanks to the support of Eva. A brand’s ethos which surpasses a typical product to market function and going beyond in supporting and striving to ensure that no girl child will miss school or other life opportunities due to period poverty.”