Business
Enfection, the first-ever Sri Lankan marketing transformation company to be nominated at the global Drum Awards
Enfection is a global, award winning marketing transformation company with a special focus on end-to-end performance. It is effectively the ‘Home of Performance Marketing in Asia’. As a result of their unique approach Enfection was shortlisted not once but twice to become the first-ever Sri Lankan company to be nominated for the global Drum Awards, which was concluded recently.
The Drum Awards is a globally recognised award programme which recognizes the best practices and campaigns, the best companies and the best people from across the marketing and communications industry in the world. Therefore, it was a great honour for Enfection to be recognised as an equal amongst global giants of the industry.
Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for their successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for their client Rocell. Furthermore, Enfection’s parent company Momentro together with McCann Worldgroup Malaysia were shortlisted as finalists and Highly Commended at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for the novel campaign that utilised a micro moment focused account-based marketing approach that revolutionised the Malaysian Oil and Gas Industry.
Saliya Withana, Founder/CEO, Enfection speaking on this achievement said, “Our broader audacious vision is to position Sri Lanka as a KPO destination for marketers. Being recognised globally at the Drum Awards is a reaffirmation of that vision and is a testament to the great talent we have in Sri Lanka.”
Enfection brings science to the field of marketing through their proprietary lean testing methodologies, behavioural economics-based understanding of personas for creative transformation and conversion focused approach as well as the use of MarTech. As specialists in the industry, they are experts in certain niche B2B marketing, investor targeting, pharma and tech marketing not only in Sri Lanka but regionally as well.
“We are a marketing transformation company; therefore, we are very different from typical ad agencies. We focus on solving market problems that are faced by our clients, while building an ethical and learning organisation. As such this recognition reaffirms our position in the global industry,” said Lahiru Halkewela, Head of Operations, Enfection.
Working with Sri Lankan conglomerates such as MAS, JKH, Keells, Rocell, HNB and CDB to global companies including Honeywell, Petronas, MSD, Novartis, Zuellig Pharma and Booking.com, which form their belief network, Enfection is the digital marketing prowess behind some of the Fortune 500 companies in the region.
“Our nominations at the Drum Awards reflect our ability to sync with our clients’ business objectives and marketing strategies. Our clients trust us to push the boundaries of creativity and innovation due to the partnership and understanding that we have fostered in order to drive performance,” explained Shezri Junaid, Head of Group Account Management, Enfection.
Enfection is the marketing services arm of Momentro, which also includes Enfluence, for reputation management and MarTech services. As part of a growing global family, Enfection’s outlook is international while focusing on localised solutions. With a presence in the APAC region, the Company is on a growth trajectory with an expansion drive into the EU, UK and ANZ. Enfection provides innovative and creative strategies that strengthen businesses and brands across the spectrum of industries.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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