Business
Effie Awards 2020 pushes Ad industry to match creativity with financial results of brands
by Sanath Nanayakkare
Organisers of Effie Awards Sri Lanka 2020 announcing the launch of entries for the coveted competition this year urged Sri Lanka advertising industry to match their creative advertising material with tangible financial results of the brands they aim to promote.
“Please make sure that every entry the marketing communications industry presents to compete in the coveted competition makes sense. So make it simple to win your case. Also, mainly ensure that your entry is not only inspiring in a creative sense but truly drives the business and financial outcome of the brand you aim to promote”, they said at a virtual press conference held on Thursday.
SLIM president Roshan Fernando, SLIM vice president Thilanka Abeywardena, veteran marketers Gamika de Silva and Sathika Wickramasinghe, project chair of Effie Awards participated in this event.
“Entries should contain creative ideas with objective, insight, content-driven strategy and the power to deliver financial growth of the brand being promoted. We observed tremendous improvement of entries in 2018 and 2019 and credit for that should go to SLIM Sri Lanka,” Gamika de Silva said
SLIM president Roshan Fernando said,”Every company has found their own way to go ahead with the ‘new normal and in this context, Effie Awards will help them contribute to the national economic prosperity through effective marketing”.
Vice president Thilanka Abeywardena said that international jurors will participate online in the process of evaluating entries.
Sathika Wickramasinghe, project chair of Effie Awards said,” Businesses are ready to go ahead through the challenges and so together with advertising agencies we decided that we can’t stop our work and the show should go ahead”.
Effie is a global forum which aims to lead, inspire and champion marketing effectiveness and which recognises all forms of active marketing communications that contribute to a brand’s success.
Now in its 12th consecutive year, Sri Lankan Effie Awards is set to celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding and measurable results for the brands.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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