Diva unlocks the power of female entrepreneurs

Recognizing the immense contribution women make to their family, community and country, Diva, a proudly Sri Lankan brand, has partnered with Women in Management (WIM) to conduct training sessions on entrepreneurship and skills development to help women market their home-grown products and services. The first Diva Dathata Diriya purpose initiative started in Dankotuwa in January 2023 and will be rolled out nationally to other locations. On completion of a nine-day training session, an award ceremony was held by Diva, which is manufactured and marketed by Hemas Consumer Brands, to celebrate and recognize the journey of the participants. The program will also keep engaging with the participants and track their progress, and eventually, and the top three female entrepreneurs will receive capital funding to accelerate their entrepreneurial journey. Diva thrives on supporting women, giving them strength and empowering them.

The Diva Dathata Diriya purpose initiative will support women with career advice and professional skills; equip women with financial and digital literacy skills to manage their households and businesses; support community initiatives at the grassroots; and attract more women into the workforce, ultimately benefitting the nation.