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Dilmah’s MJF Centre East Opens Cashew Processing Centre for Smallholders

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Benefits Women and Farmer Community in Kalkudah

A combined ecosystem restoration and livelihood improvement project – Greening Batticaloa – was designed and initiated by Dilmah Conservation in 2010. It had the objective of partnering with local communities to restore some of the flora that was lost during the preceding conflict in the East of Sri Lanka while eventually improving livelihoods. Nurseries were established and one million cashew plants prepared and distributed to families in the East with the promise that as they care for the plants, the plants would eventually care for them by providing income.

Cashew is a valuable cash crop with a shady canopy resilient to the very dry climate in the area. Dilmah Conservation worked with scientists to identify cashew as ideal to ease economic hardships and environmental devastation that following the Tsunami and Civil unrest in the East. So, began a 10-year mission to establish one million cashew trees through the Greening Batticaloa Programme in Kalkudah. Fulfilling the promise that Dilmah Founder Merrill J. Fernando made to the first recipients of the cashew plants in 2010, on his 92nd birthday – 06th May 2022 – Dilmah reached a milestone in this initiative with the opening of a cashew processing centre by the Merrill J Fernando Charitable Foundation in its eastern MJF Centre for Dignified Empowerment.

Today, acres of small farmer-owned and fully-grown cashew trees have sprung up in the locations where the saplings were planted producing over 50MT of cashew, a sizeable harvest of the valuable crop. Beneficiaries will have their own facility for cashew processing to hull, roast and add value to their produce and benefit from higher income. The MJF Foundation Cashew processing centre brings added benefits to the community including better quality control with new and high quality equipment and facilities, better market access facilitated by Dilmah and its affiliated companies, better employment opportunities, and greater return for their effort.

The newly opened cashew processing centre will carry out the cutting, peeling, drying and packing processes to deliver a market-ready product. MJFCF East, is one of several MJF Centres established by Dilmah in fulfillment of its commitment to serve humanity through its business. The MJF Foundation has an overriding objective of empowering marginalized communities with dignity and will employ ten women from its Women’s Development Programme for the task.

Mark Patterson, Centre Manager, MJF Charitable Foundation – Centre East said, “In a time when economic challenges are faced by communities in Valachchenai and around our Centre we are glad to have come up with this strategy to support their efforts for generating additional income through cashew processing”.

The 10 women have been trained in the necessary skills and on-the-job training by Forbes and Walker (F&W) Pvt Ltd. Previously, MJF Centre East facilitated the sale of raw cashew directly from farmers to Forbes and Walker Pvt Ltd who will now purchase the processed cashew at a premium. Buying cashew directly from the farmers and processing in the Eastern province will significantly to the earnings of the smallholder beneficiaries of the project. They retain the option of selling their produce through other channels if they wish.

Shardha Sosa, Finance Director, Forbes & Walker (Pvt) Ltd said, “Processing at source ensures backward integration of the value chain leaving only the marketing and distribution to be done by us. This has natural efficiencies and importantly significant benefits for the smallholders involved. They benefit from a fairer share of their effort. Carbon footprint is also reduced from the absence of having to transport unshelled cashew to be processed in Western Province. Thanks to the climate in Batticaloa, sun-drying cashew, will further eliminate machine costs and carbon footprint.”

Since 2018, the Dilmah Conservation Greening Batticaloa project’s cashew harvest has seen an upward trajectory doubling to over 50 metric tonnes from 2019 to 2020. Although challenges from the pandemic caused a dip in the trend in 2021, the numbers are expected to be promising in the upcoming harvest this year.

Seeing a growing demand both locally and internationally for dehydrated food, the MJF Centre East also plans to expand into dehydration of cashew, fruits and vegetables. Dilmah Tea founded the MJF Charitable Foundation and Dilmah Conservation to fulfill his wish to serve humanity through kindness to people and nature. The work of both organizations is funded by profits from the sale of Dilmah Tea and they deliver social, economic, cultural and environmental impact amongst diverse communities including the tea plantations.



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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