Business
Digibrush steals the limelight at SLIM DIGIS 2.1 with 12 Major Awards
Also wins the most coveted Grand Prix Award
The disruptive digital marketing agency, Digibrush, yet again stole the limelight when they took away 12 major awards across 7 categories, including the coveted Grand Prix Award at the recently concluded “SLIM DIGIS 2.1 Awards” hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka.
The SLIM DIGIS 2.1 Awards hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka saw a record-breaking 145+ award entries from leading multinational and local agencies and brands, making this one of the most competitive years in its history. This award ceremony recognizes the country’s most creative, innovative, best performing, and effective digital media marketing campaigns across multiple sectors.
Co-founded 13 years ago, by Hisham Zulfikar and Fazaal Naufer, Digibrush, an independent agency, surprised many when they outperformed large local and multi-national agencies to win some of the most coveted awards in the digital sphere.
Digibrush, a truly digital agency focusing on Digital Media, Marketing, Consulting, and Design, serves clients across 10 industry segments which includes top brands such as Domino’s Pizza, Hutch, Crocodile, NDB, Astra, Singer, Upfield, Unimo, Mitsubishi Sri Lanka, Singer Kitchens, etc.
The company’s recently appointed CEO Jiffry Jameel stated “The awards speak volumes about the type of work we have developed and delivered to our clients. It is a testament to the experience Digibrush has in managing complex digital marketing campaigns across multiple industries. The winning campaigns came from the Telecommunications, Automotive, Banking, Retail and eCommerce categories that are known to be some of the most demanding industries.”
“We have always believed that to be a truly effective digital agency, it requires a multidisciplinary team of Creative Strategists, Digital Strategists, Designers, Data Scientists, and Writers. The team and structure we have built over 13 years have given us the foundation to be where we are today. We are thankful for the clients who have trusted us over the past decade and we are also thankful for every team member who has been a part of Digibrush at every point during our 13-year journey” commented Co-founders Hisham and Fazaal
Digibrush recently established its global network in overseas markets such as Singapore and The United Arab Emirates (UAE). Digibrush seeks to disrupt the way their clients engage in the digital economy through a dedicated business arm named Hiperlogy. The decision was inspired by the immense potential to work in countries with a fast-paced growth of digital economies where businesses would require the in-depth digital knowledge and expertise that Digibrush has to offer.
With over a decade of experience, Digibrush has been challenging the digital marketing world since its inception. Over the years, the agency specialised in driving performance campaigns that enabled scalable digital business growth for their clients, community management, eCommerce, and development services, along with bespoke creative services. Digibrush has partnered with some of the most notable brands in Sri Lanka and around the world, including Fonterra Singapore, Upfield, Hutch, Crocodile, Emerald, Domino’s, while substantially elevating a multitude of parameters that promote communication effectiveness and digital business growth.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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