Dialog Axiata’s Genie reaches Rs. 10 billion worth transactions by 2021

Powered by Dialog Axiata PLC (“Dialog”), Genie, Sri Lanka’s first PCI-DSS-certified payment app has cemented a major milestone moment on its journey in establishing itself as the biggest payment processing network in Sri Lanka through the achievement of over Rs. 10 billion worth transactions.

With more and more customers falling reliant on smart devices, Genie powered by Sri Lanka’s premier connectivity provider, is paving the future for digitized FinTech payments in Sri Lanka with its simple and secure payment services. With over 400,000 downloads to date, Genie has been recognized by SLASSCOM Awards as the ‘Best Startup Product/ Service 2019’ and the ‘Best Disruptor Product 2019’ while also bagging two gold awards at the LankaPay Technovation Awards in 2019 for ‘Most Popular Electronic Payment Product (Fintech)’ and ‘Best Mobile Application for Retailer Payments’.

In addition to these distinct recognitions, Genie is constantly transforming its processes to meet the expectations and needs of its virtual audience. Offering customer’s greater avenues of convenience coupled with a future-fit payment security model Genie has been at the vanguard of the FinTech arena for promoting its recently adopted tokenization technology with a ‘One-Click-Pay’ option across several partner merchants as a digital solution to eliminate friction in its payment process and provide a quick checkout experience with a secure “save card” option on its app/website. At present, Genie’s partner merchants who support tokenization include Tenaga Car Park, Eat Me Global, chargeNET, eLogic Lanka, and Dialog Axiata’s own MyDialog App.

As the largest volume contributor on the Mastercard Payment Gateway Platform in Sri Lanka, Genie has been at the forefront in onboarding small to medium business owners onto its payment aggregator platform by introducing innovative methods to accommodate various business needs whilst facilitating safe and secure e-payments thereby guaranteeing the safety and convenience of both merchants and customers.

Speaking on this milestone achievement, Renuka Fernando, Group Chief Digital Services Officer of Dialog Axiata PLC stated “We are humbled and honoured by the trust placed in Genie by our users as we clocked in over Rs. 10 billion transactions at the start of 2021. Since its inception in 2018, Genie has been committed to delivering a world class digital payment solution which offers our users a superior experience without compromising their privacy and security. Genie aims at leveraging Sri Lanka’s digital economy and will continue to work towards expanding our portfolio whist enhancing the offered e-payment security to further the convenience of remote transactions and cashless payments for our users in the face of today’s evolving digital world”(Dialog)