Business
Dialog Axiata Ranked Sri Lanka’s Most Valuable Brand by Brand Finance for the 5th Consecutive Year
In its 20th annual review, Brand Finance, the world’s foremost independent brand valuation consultancy, bestowed the prestigious title of ‘Sri Lanka’s Most Valuable Brand’ upon Dialog Axiata PLC, the country’s premier connectivity provider, for the fifth consecutive year, with a brand value of Rs. 52 billion. Dialog emerged as the strongest brand in Sri Lanka, earning the esteemed AAA+ brand rating. The Company was also accorded the title of ‘Most Valuable Telecommunications Brand’ for the 16th consecutive year.
These coveted accolades along with being named the ‘Most Loved Telecommunications Brand’ for the 7th consecutive year, reflect the unwavering trust and confidence placed in Dialog by over 17 million Sri Lankans, and the Company’s steadfast dedication to its purpose of empowering and enriching Sri Lankan lives and enterprises through sustainable digital ecosystems. Staying true to its brand promise, “The Future. Today.”, Dialog remains resolute in delivering state-of-the-art technology and connectivity that is inclusive, affordable, and accessible to all, while propelling the country’s transformation into a thriving digital nation.
With a steadfast commitment to its core value of ‘Service from the Heart,’ the Company prioritises delivering unparalleled customer experiences, exemplified by its digital care ecosystem, including the ‘DIA’ virtual assistant, MyDialog App and Google Assistant integration to facilitate voice assistance. As part of its unwavering dedication to creating a positive impact in communities and the nation at large, the Company spearheaded the groundbreaking efforts to resolve the acute fuel shortage crisis through the pioneering ‘National Fuel Pass’ solution, developed in collaboration with its partners. In addition, Dialog, together with its corporate partners, provided much-needed emergency aid to over 120,000 families in-need across the country through ‘Manudam Mehewara,’ a multi-corporation humanitarian alliance. The launch of ‘Karuna.lk,’ Sri Lanka’s first cause-verified crowdfunding platform, further showcases Dialog’s enduring dedication to driving meaningful change through technology.
Commenting, Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC said, “We are grateful for the unwavering loyalty and patronage of over 17 million Sri Lankans and enterprises that helped achieve this recognition. As the most valuable and strongest brand in Sri Lanka, we will continue to leverage the transformative power of technology to empower and enrich Sri Lankan lives and enterprises.”
Ruchi Gunewardene, Chairman of Brand Finance Lanka stated, “We congratulate Dialog for being able to sustain its position at the top of our table. It’s the benchmark brand to be followed by others. Its ability to build brand strength across many indicators we measure in the telecommunications sector enables it to maximize the value of the Dialog brand”.
Brand Finance is the world’s leading independent brand valuation consultancy, with offices in over 25 countries including Sri Lanka. Brand Finance bridges the gap between marketing and finance by quantifying the financial value of brands. Brand Finance calculates the values of the brands in its league tables using the Royalty Relief approach – a brand valuation methodology compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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