Dialog Axiata awarded Sri Lanka’s Most Valuable Brand by Brand Finance for 3rd consecutive year

Dialog Axiata PLC had the distinction of being awarded the title ‘Sri Lanka’s Most Valuable Brand’ for the third consecutive year by Brand Finance, the world’s leading independent brand valuation consultancy, at the 18th edition of its annual review. With a brand value of Rs. 53.9Bn, Dialog also retained its brand rating of AAA for the seventh consecutive year and the title of ‘Most Valuable Telecommunications Brand’ for the 14th consecutive year, reaffirming the brand’s ethos of empowering and enriching Sri Lankan lives and enterprises. Furthermore, reflecting the profound impression that the Dialog brand has made in the hearts and minds of Sri Lankans, Dialog was recognised as the ‘Most Loved Telecommunication Brand’.

At the heart of Dialog’s brand strength is its unwavering commitment and passion in empowering and enriching Sri Lankan lives and enterprises over the past 25 years, using its scale and brand voice to raise the bar and deliver solutions that create lasting positive change in our communities. These accolades reflect the trust and confidence placed in the brand by over 16 million Sri Lankans and the values that it represents.

Commenting, Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC said, “We are honoured to be awarded the highly coveted title of ‘Sri Lanka’s Most Valuable Brand’ for the 3rd year running and the ‘Most Valuable Telecommunications Brand’ for the 14th consecutive year. As we celebrate 25 years of envisioning the future, we are grateful to our customers, who are our greatest strength and inspiration. These recognitions are a testament to the ongoing confidence our customers have placed in us and is a reflection of their experience with us as their trusted digital companion. The strength of our brand stems from our passion to deliver ‘Service from the Heart’ and our commitment to creating ‘The Future. Today’. We will continue to develop solutions with a social purpose and invest in the right resources during this new normal to empower Sri Lanka’s transformation into a digital nation”.