DFCC Bank excels among finalists at SLIM DIGIS 2.1

DFCC Bank was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, “Salli Athin Allanne Na” that was launched to promote the DFCC Virtual Wallet.

The timely launch of this campaign saw a faster adaptation of DFCC’s digital wallet amongst customers during an era where the use of cash was not the preferred option for transactions due to the rapid spread of COVID-19.

This marks the first instance in which DFCC Bank has participated in the SLIM DIGIS awards, which recognised outstanding efforts in digital marketing on a national platform. DFCC Bank’s campaign for its innovative digital wallet and banking solution, DFCC Virtual Wallet, was recognised amongst the finalists for Best Digital Marketing Campaign in the Banking and Finance category.

The SLIM DIGIS awards ceremony was held at Monarch Imperial, Thalawathugoda with over 400 digital marketers representing all industries in attendance. The Bank’s contracted digital and creative agencies; Loops Digital and Storybook respectively were also recognized for their contribution to this campaign.

CEO at DFCC Bank, Thimal Perera said: “Being recognised among the finalists during our very first involvement with such a reputed platform as SLIM DIGIS, is a great source of pride for us. As one of the Sri Lanka’s fast growing commercial banks in Sri Lanka, and one that is committed to providing banking for everyone, we understand the critical importance of digital enablement. DFCC Virtual Wallet is a result of that understanding, providing a fully-featured digital banking experience, which goes beyond transactional banking and embraces a lifestyle approach that is open to collaboration with other partners. Thus, this achievement is an important milestone for us on our brand journey towards emerging as one of Sri Lanka’s most customer-centric and digitally enabled banks.”

Head of Marketing and Sustainability at DFCC Bank Nilmini Gunaratne said: “We understand that the marketing environment today is in flux with digital marketing emerging as the most widely consumed channel that allows you to measure the reach and success rates. Thus, Digital is now a key element of the Banks communication strategy to reach our target markets on the varied financial propositions we have to offer.