Daraz partners with LIIN to empower local SMEs and women entrepreneurs

Daraz Sri Lanka joined hands with Lanka Impact Investing Network (LIIN) to conduct a series of workshops aimed at upskilling small and medium-scale entrepreneurs (SMEs) around the island.

The workshops aim to provide participants the opportunity to register as sellers on the Daraz platform and access the e-commerce ecosystem, enabling them to reach a wider marketplace in a more sustainable and economical manner.

The inaugural event was held recently targeting female SME entrepreneurs in the Southern Province and primarily focused on educating participants on how to become a seller on Daraz through live demonstrations and hands-on training on the process to be followed, from registration and seller verification to marketing of products through the e-commerce application.

Commenting on the initiative, Daraz Sri Lanka Head of Marketplace Saed Meera said: “Training SME entrepreneurs on e-commerce operations, particularly about ‘How to sell on Daraz’, will allow them to tap into Daraz’s base of more than 2 million customers, and reach a wider market than they currently have access to while selling offline. Selling on Daraz can help small businesses and home-grown entrepreneurs overcome market challenges and the high selling and delivery costs, while enabling them to take better advantage of the emerging growth opportunities within the digital economy.”