Daraz announces Olympic Games partnership across South Asia

South Asia’s leading e-commerce platform added to Alibaba’s partnership with the IOC ahead of the Olympic Games Tokyo 2020

South Asia’s e-commerce powerhouse and market leader, Daraz, has announced it will join as part of its parent company, Alibaba’s twelve-year worldwide deal with the International Olympic Committee (IOC).

Through this agreement, Daraz will bring together the power of sport and e-commerce to deliver a positive impact across the region and further deepen Daraz’s commitment to being a champion of South Asia.

Leveraging this partnership across Pakistan, Sri Lanka, Bangladesh, Nepal and Myanmar, Daraz will work with each local National Olympic Committee to inspire and uplift communities.

Daraz’s Founder and CEO, Bjarke Mikkelsen, said the company’s addition to Alibaba’s Olympic partnership is a fantastic opportunity not only for Daraz but also the people of South Asia.

“Sport is a powerful equalizer. It doesn’t discriminate and brings people together right across the world, from all walks of life. For a company like Daraz the foundation of our business has always been about using the power of commerce to break down barriers and improve accessibility for both consumers and local entrepreneurs. I believe this ethos sits alongside the values of the Olympic Games perfectly.

“We have a deep understanding of each market we operate in across South Asia, and we understand the daily challenges, especially during COVID-19, that many have had to endure. Therefore, we want to use this partnership to inspire everyone to live their dreams and show them that nothing is impossible,” says Mikkelsen.