Daraz and ProMate partner to bring smiles to children this holiday season

This holiday season, Daraz collaborated with ProMate to make a difference in the lives of children at the Bethlehem Crèche in Colombo. This collaboration showcases the significant impact that can be made within communities through meaningful partnerships between online marketplaces and retailers.

Highlighting the transformative power of collaboration in community development, Daraz and ProMate brought smiles to over 40 children from low-income families, ranging from ages 2 to 15, at an event held at the crèche premises. Daraz and ProMate representatives engaged with the children in spirited games, shared the festive spirit through Christmas Carols, and gifted each child with a specially curated pack of educational toys, school bags and other essential school supplies for 2024.

Utilising the latest in lifestyle based online shoppertainment, Daraz also hosted a Live Mega Show on the Daraz platform during their 12.12 Grand Christmas Sale and matched every purchase on the show with a donation to children in need. Speaking about this initiative, Firaz Markar, Chief Marketing Officer at Daraz opined, “Daraz is in a fortunate position as the leading e-commerce player in the country to serve as a catalyst for multifaceted community upliftment. Given our vast seller and consumer network, Daraz can foster collaborative partnerships with diverse businesses and leverage cutting-edge technologies, such as live streaming, to raise awareness among different consumer groups. By actively engaging communities, online platforms encourage and facilitate contributions to meaningful causes and enable impactful community engagement.”

This collaboration between Daraz and Promate stands as a testament to community-driven endeavours, and the future for online marketplaces and retailers in Sri Lanka should involve forging deeper connections with stakeholders for more impactful interventions. Strengthening strategic alliances among businesses, non-profits, and government entities will be pivotal to developing and implementing collaborative solutions that address education disparities, economic inequalities, and social welfare gaps in Sri Lanka.

As the leading online marketplace in Sri Lanka, Daraz remains committed to pioneering initiatives that blend business with social progress and will continue to focus on developing partnerships that transcend commerce, uniting diverse entities to address critical needs across the nation.