CRYSBRO’s ‘Haritha Sathkaraya’ initiative reiterates commitment towards a Greener Sri Lanka

Affirming its deep commitment to drive sustainable, eco-friendly operations, Sri Lanka’s largest poultry producer CRYSBRO recently planted a ‘green belt’ of 250 Kaya and Mahogany trees surrounding its main processing plant in Gampola. The initiative is a part of CRYSBRO’s long-standing project, ‘Haritha Sathkaraya’.

Launched at a time when Sri Lanka’s forest cover has been diminishing at an alarming rate to increase carbon emissions by 43%, Haritha Sathkaya is a clear testament to the company’s active drive towards preserving Sri Lanka’s rich environmental heritage while raising awareness and inspiring the nation and poultry farming itself, towards a more sustainable trajectory. The project has so far lead to the planting of 3,500 saplings in major areas of the island.

“As Sri Lanka’s largest poultry producer, we have the ability and the responsibility to inspire positive choices at every level of Sri Lankan society. We believe sustainable practices form a core part of poultry farming and integrates the three main goals of environmental health, social and economic equity and economic profitability, all pillars CRYSBRO actively work towards strengthening. After all, it takes a healthy planet, fertile soil, fresh water and clean air to raise and produce the best chicken. Therefore, we will continue to invest in significant strides towards minimizing negative environmental impact, which in turn will contribute towards the production of the finest, healthiest poultry for all Sri Lankans, remarked CRYSBRO Group HR and Admin Manager Ranjana Mahindasiri.