Business
Crysbro steps into ‘leader slot’ in poultry meat production
By Steve A. Morrell
Crysbro, after 50 years in poultry meat production is now a leading brand recognised for quality and consistent standards in producing poultry meat.
The end product and its brand carries with it a mechanised process from feed formulation to manufacture. The optimum process involves various stages of poultry growth culminating in a 35-day growth pattern, ensuring 2.1 kilos per bird within this time-frame.Growth process of day-old chicks to finisher levels also includes growth feed within a life span of 35 days.
The grain is stored in silos for eventual dispersion to farm locations. Farm locations are located away from grain mixing units.
Crysbro Public Relations Manager, Nalin Aluthge said that growth of bird stock is also carried out by farmer groups. Approximately 1,500 farmers in an out-grower system are instructed and monitored constantly on the growth standards to ensure standard growth of bird stock within 35 days. Some 300,000 day-old chicks are distributed to farm locations on a daily basis ensuring stringent guidelines. Mature farm broiler stock is transferred to Gampola and Nawalapitiya, on the 35th day for meat processing and preparation for marketing the finished product.
The buy-back system ensures farmer earnings are substantial with no losses being incurred by them. Parent stock of broiler breed is imported and the offspring is carefully propagated to ensure distinct parent standards. The breeding process is carried out to grow adult stock for farm dispersion. The grain mixing plant is located in a distant site. The entire grain plant mechanized at each stage adheres to a well-controlled atmosphere of precision controlled by computer commands at the plant.
Plant manager, Lalith V.K. Wickramasinga, with his support staff Harsha, Ruwan, and Manoj demonstrated to the visiting media team the transitory process culminating in the mechanized bagging process that transfers bags to silos for storage awaiting dispatch to farm sites.
The grain mixing plant is located in a scenic location in Kurunegala within the coconut triangle ensuring efficiency of the plant.
Aluthge said that the entire process is located in different sites to ensure purity of the product and maintain high standards of Crysbro throughout the Island.
He said that the entire production line comprised working staff of some 1,500 workers at farm sites. They oversee farmer locations to ensure standards are constantly maintained and monitored.
However, the company did not divulge information about the quantity of poultry meat produced per day because of its confidential nature.
Notably, the corporate social responsibility (CSR) programmes of the company ensures that workers and their families are benefited by company welfare schemes such as distribution of school books and instruments for their school-going children. Further, the worker families are entitled to welfare measures including medical assistance.
Crysbro chicken products command about 20 percent of the market share.
Aluthge said that the entire process is so meticulous that the finished product is contamination-free at all stages of production.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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