Business
Crysbro marks 50th anniversary by highlighting commitment to quality and freshness
Crysbro, a major player in the domestic poultry industry, is celebrating 50 years as the country’s only ‘Chicken Specialist’ that is ‘bringing people together’ to enjoy healthy meals that are full of nutrition and freshness, a company news release said.
The company works with maize growers (chicken feed) and chicken outgrowers located in al parts of the country empowering remotely located rural communities and supporting their livelihoods.
“Crysbro has always been a company that is deeply committed to following constituted protocols, in place to maintain high standards in food safety for producers. Food safety directly reflects in the quality of the final product that reaches the end-consumer and therefore it has always been at the forefront of the company’s operations, since its inception 50 years ago,” it said.
“Poultry products are now a common source of nutrition in the average Sri Lankan’s diet, with sufficient nutritional benefits and high protein. Crysbro’s commitment to secure safe production and handling of poultry makes for a delectable end-product full of nutrition and freshness.
“The state-of-the-art molecular laboratory at its processing plant enables it to accurately monitor the health of its poultry flocks and assess any potential risks in advance, without having to compromise on operational productivity, along its production chain. All staff members involved in every step are also geared and equipped with personal protective equipment such as gloves, masks, sanitation and more.”
The release said the company was created in 1972 when its founder had a vision to create the ultimate culinary experience in chicken for Sri Lankan consumers by providing the finest in taste and nourishment together with absolute convenience. From its humble beginnings of 100 chicks, Crysbro gradually developed its facilities by using modern technology, which helped to deliver the best quality and tastiest chicken products in the market to all Sri Lankans.
Crysbro said the poultry industry was one of the country’s top agricutural revenue generators and is a disciplined, structured and consistent taxpayer generating many economic benefits for the country. Over the next few years, Crysbro is slated to continue as an integral player within the industry as demand for poultry rises across the country in line with population and tourism growth alongside the escalating costs of other meat sources, the news release said.
Crysbro expressed its strong belief in helping the communities serves so that the people in those area can enjoy a better standard of living. By outsourcing its chicken breeding to selected families, the company is able to uplift them economically and in many other ways.
In addition to providing direct employment for farmers on the company’s land, through year-round crop rotation, it also purchases grain from farming families in various regions, thereby offering a steady income and uplifting their lives.
Their feed mill plant Weerabugedara, in Kurunegala converts harvested grains into chicken feed. “This is Sri Lanka’s largest and most modern livestock feed plant to date,” the release said.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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