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Crysbro commends government’s initiative to strengthen Sri Lanka’s maize cultivation industry

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Sri Lanka’s most trusted poultry group Crysbro, commends the government’s initiative to revive and reinforce Sri Lanka’s maize cultivation industry in a bid to bolster the country’s food security agenda. Spearheaded by President Gotabhaya Rajapakshe and actioned by the Agriculture Ministry of Sri Lanka, the initiative is the first step towards making the country self-sufficient in maize, as well as a step towards eradicating poverty in the rural areas of Sri Lanka by empowering the poultry and animal husbandry industries.

The new initiative activated by the Ministry of Agriculture’s minor crop cultivation unit, re-introduced maize cultivation to the Polonnaruwa District in a larger scale in March 2019. Under this project, The Ministry of Agriculture supports maize farmers in this region with much-needed access to post-harvest management technology and knowledge, seeds, cultivation technology and other lucrative market opportunities to find financial prosperity in their work.

“Sri Lanka’s annual demand for maize to be used in poultry feed stands at approx. 450,000 metric tons and currently only about 225,000 metric tons is supplied from within the country to fulfill this need. The rest of the 225,000 metric tonnes have to be imported at the cost of a massive amount of foreign exchange and Rs. 10 in taxes for every kilogram of maize. An increase in maize cultivation would garner massive savings and reduce tax spend which is an advantage that can be passed down to poultry consumers in the country. It is also a step towards boosting the country’s rural economy by directing money into the hands of the farming community. Therefore, the strong efforts made by the government to revive maize cultivation are very timely,” said Crysbro Senior Marketing Manager, Amores Sellar.

With maize being a primary raw material used in the production of poultry feed, Crysbro spends a billion LKR annually to purchase maize from farmers. This magnanimous initiative secures the income of the local maize farmers and saves the significant amount of foreign exchange spent on its import. Under this programme, maize is purchased from more than 2000 farmers in the suburbs of Moneragala, Mahiyanganaya and Anuradhapura. Crysbro is also equipped with state-of-the-art storage facilities to house the maize purchased from the farmers and maintains a storage complex with a capacity of 16,000 metric tons in Siyambalanduwa.



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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