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Creating Global Demand for Sri Lankan Handloom

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Taking Sri Lanka’s 2500-year history of handloom to the next generation of global designers

London College of Fashion, with Selyn, Sri Lanka’s leading and only fair trade handloom manufacturer, has launched a unique collaboration that brings together Sri Lanka’s 2500 year old history of handloom to the capital of fashion and heart of London to meet future designers wanting to create impact with design. Selyn has been working with all three schools at London College of Fashion; Fashion Business School, School of Design and Technology and School of Media and Communication.

Exacerbated by the COVID-19 pandemic, the Sri Lankan handloom industry faces major obstacles to growth with rising costs of production, limited access to world markets and an ageing artisan workforce. This has sadly resulted in many having to put down the loom and shuttle, to retire or look elsewhere for opportunities.

Selyn’s Head of Business Development & Director Selyna Peiris says, “An easy choice for us would have been to say, “handloom is affected, there is no market for it anymore”, call it quits and focus on other income streams for the business, but this would have left our handloom artisans at a serious disadvantage and would have been contrary to our commitment we have towards uplifting our community and the handloom sector at large. Instead, we saw this as the perfect opportunity to pivot, re-position and pitch Sri Lankan handloom in a very different way to a luxury premium market while using blockchain technology to bring greater transparency to the industry. Thanks to an initial funding from U.S. Agency for International Development (USAID) as part of a Small and Medium-sized Enterprises Covid recovery fund, we were able to launch a new business vertical, Selyn Textiles, to reposition and gain market entry to the UK, Europe and the world.”

University of the Arts London are ranked 2nd in the world for Art and Design in 2021, much of this is attributed to their leading faculty, research, curriculum and forward-thinking approach to design whilst engaging students with global partnerships and opportunities. “We see this collaboration with Selyn as a fantastic opportunity to give our students a first-hand experience of how the industry works and explore alternative models of designing, business development and teamwork by co-creating across the supply chain and breaking silo mindsets”, says Hannah Middleton Knowledge Exchange Lead at Fashion Business School at London College of Fashion.

Sandra Wanduragala, Founder Chairman of Selyn explains that “This year is Selyn’s 30th anniversary and we are honoured to be collaborating with the schools at London College of Fashion, one of the world’s best creative schools to inspire the next generation of designers and to bring awareness to an ancient craft that is core to the Sri Lankan DNA. Our rich heritage and opportunity to connect creativity, artisanal craft and tech with the integration of blockchain means we open the door for a new, inclusive and truly collaborative way forward.”

Prof. Robert Meeder, Consultant to Selyn Textiles, says, “This partnership came about through a combined collective passion for providing opportunities to those that need it the most – Sri Lanka’s artisans – bringing them to the forefront of the design process. Between us all we shared many discussions on the right opportunity, it was in the making for a long time but key to the initiative was Sri Lankan born UAL academic Dr Emmanuel Sirimal Silva. “It’s such a pleasure and honour to connect the dots between bright creative minds and Sri Lankan heritage. Selyn is a brand with a social purpose that aligns with the values (people, planet, profit and purpose) underpinning Fashion Business School at London College of Fashion. We look forward to exploring this collaboration further and investigating market and consumer appeal in the UK through Fashion Business Research Centre at UAL”, says Dr. Silva, Head of Research Coordination: Fashion Business School.

Key partners and supporters of the launch included Truly Ceylon Tea as well as Global Fashion Exchange founder and CEO Patrick Duffy, “I could not think of a better collaboration to support education, social impact on a global scale. This is a unique opportunity to bring awareness to the handloom – the first and original “tool” of craft technology. The development and inclusive participation of weavers, designers, marketers, entrepreneurs, and marketers signals a new way and opportunity to show full transparency. We need to shake things up, no more “I the designer making fashion for my own ego’s sake” but welcome the future where we are all equal players at the design table that’s inclusive, collaborative and transparent.”

Students across London College of Fashion, UAL will be designing, developing, and working together to create designs, campaigns, business plans and products, some of which will be developed further into products to be showcased later this year.



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Camaraderie,reflection and achievements

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Institute of Hospitality Sri Lanka

The 32nd Annual General Meeting (AGM) of the UK-based Institute of Hospitality’s Sri Lanka Chapter was held recently at the Ramada Hotel Colombo,.The event provided an evening of camaraderie , reflection of the past and present achievements,setting new benchmarks for the future

The AGM had the presence of two distinguished guests, the Chief Guest Opposition Leader Sajith Premadasa, and the Guest of Honour British High Commissioner to Sri Lanka, Andrew Patrick. Their inspiring speeches were lauded by all hoteliers who were present at the occasion

A special thanks was extended to Robert Richardson, CEO of the Institute of Hospitality UK, along with his team, sponsors, committee members, and all attendees for making the event memorable.

Dr. Harsha Jayasingh, Past President of the Institute of Hospitality (UK) Sri Lanka Chapter, emphasised the Institute’s longstanding history and the strength of its Sri Lankan branch. “The Institute of Hospitality (IH) UK has a history of 86 years, and we are proud to be the Sri Lanka Branch. IH Sri Lanka is much stronger now with many members from all areas of the hospitality industry,” he stated.

Dr. Jayasingh highlighted the significant role of tourism in Sri Lanka’s economy,. He said tourism it is the third-largest source of revenue for the country. “Tourism accounts for about 13.3% of total foreign exchange earnings and employs 450,000 people directly and indirectly. The hospitality industry in this island of pearl holds tremendous potential for economic growth, job creations, and cultural exchange,” he added.

He also pointed out more women should be attracted to the industry and advocated for the use of technology in hospitality sector to attract the younger generation.

The newly appointed Chairman Ramesh Dassanayake spoke about the challenges faced by the industry, including the reluctance of youth to join the sector. . Dassanayake expressed concerns over the migration of staff between hotels and the overall ‘brain drain’ in the sector. ” We must maintain high standards in the hotel We must try to attract tourists to Sri Lanka, we must have with many facilities Hence, hotel schools and other professional institutions involved in skills development mustincrease their intakes,” he pointed out.

Chief Guest Sajith Premadasa emphasised the importance of eco tourism and said “We need to have an environmental policy related to tourism in place,” . .

The 32nd AGM of the Institute of Hospitality UK, Sri Lanka Chapter, was a testament to the strength and potential of Sri Lanka’s hospitality industry. The insights and commitments shared during the event set a new benchmark for the future.(ZC)

Pix by Thushara Attapathu

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He recognizes human identity beyond boundaries of gender, race, nationality and religion.

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Sri Gurudev was in Sri Lanka on the invitation of the Prime Minister Dinesh Gunewardene

Visit of Sri Gurudev to Sri Lanka

Humanitarian, spiritual leader and Global Ambassador of Peace Gurudev Sri Sri Ravi Shankar (Sri Gurudev) was in Sri Lanka on a three day tour on the invitation of the Prime Minister of Sri Lanka Dinesh Gunewardene. Gurudev who inspired a wave of volunteerism and service to moot one of the largest volunteer-based organisations in the world – The Art of Living – visited the various projects under the aegis of the foundation and launched twelve vocational and technical centers around the island. He was accompanied by thousands of followers from Sri Lanka and around the world.

Gurudev who visited Sri Lanka for the sixth time also had a first day cover launched in honour of his visit. He is a strong proponent of spreading happiness, using the unique Sudarshan Kriya, yoga, meditation and practical wisdom to unite people, empower individuals and transform communities. His programmes provide techniques and tools to live a deeper, more joyous life, while his non-profit organisations recognize the human identity beyond the boundaries of gender, race, nationality and religion.

The Art of Living which has more than 30,000 teachers and over one million volunteers across 180 countries has touched in excess of five hundred million people around the world. CNN called it “Life Changing” and The Washington Post headlined it, “Fresh air to millions”.

In Trincomalee, Gurudev met with war victims and had a heartwarming engagement with the children from the children’s homes run by the Foundation. He also visited the Koneswara Temple in Trincomalee and graced the Kumbhabhishekam at Seetha ecogPnize the human identity beyond the boundaries of gender, race, nationality and religion. Amman temple at Nuwara Eliya. He held discussions with the trustees on the progress of the foundation’s social service projects, while also holding a special event – Ekamuthuwa – attended by a large number of dignitaries and his devotees from around the world.

His time with the Prime Minister was spent discussing the prospects of unity in diversity and uniting Sri Lanka by adding happiness into the formula of living. In addition he had discussions with the Speaker of the Parliament of Sri Lanka Mahinda Yapa Abeywardena, prominent business stewards and civil society leaders.

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Bridal shows with opulence and luxury at The Epitome hotel in Kurunegala

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by Zanita Careem

Envison your dream wedding day come to life at the Epitome Hotel, a prestigious city hotel in Kurunegala offering an unrivalled luxury rendors experience for weddings.

The venue is designed to embody opulence and luxury from all quarters for a spectacular wedding in kurunegala,Thier ballroom is the largest banquet facility in Sri Lanka It can be divided into six luxurious pillarless wedding halls on the ground floor and 25pax smaller banquet halls.

It can be easily named as a five star heaven in the heart of the city contributing to a myriad of immense experiences tailored to inspire and delight wedding experiences.

From opulent décor set up to exquisite table decor, lavish food, every detail is meticulously curated to spark your imagination and ignite creativity for a perfect wedding. The previous prestigious wedding shows season one and season two attracted large crowds

were unique events which gave the wedding vendors and potential clients had an opportunity to connect and interact with each other. Beyond being a showcase it was a chance for the wedding vendors to unite and contribute to the vibrancy of the wedding industry. The wedding show covered all area of the bridal industry providing a comprehensive variety of bridal supplies from Sri lanka and became the most popular bridal exhibitions in Kurunegala.This bridal exhibitions allowed brides and grooms to experience first hand the products and services available from suppliers in Sri Lanka

These wedding shows held at The Epitome created a benchmark and gave an opportunity for vendors to create connections to the utmost satisfaction said Harshan Lakshita Executive Director. of the magnificent Hotel

Our wedding shows featured experts and professionals in every field‘ It covered all areas of the bridal industry provided a comprehensive variety of bridal supplies from Sri lanka and became most popular bridal exhibition in this region.We are always open to everyone to join us at our wedding shows in the future. It is an opportunity to discover the incredible talent within our local wedding and bridal vendors to make meaningful relationships and plan thier special day at our breathtaking hotel The Epitome said General Manager Kavinda Caldera

The Epitome Hotel’s bridal show which will be held end of June will buzz with great ideas,advice and inspiration for all those who plan thier dream wedding

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The Hotel Epitome’s Wedding Season 3 will marked excellence, celebration and inspiration for those in the wedding industry. The exhibition halls will resonate with ideas on exquisite bridal wear to decor, florists , photography etc and showshowcase the rich tapestry of talent within the local wedding industry. .

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