ComBank’s AI-driven youth savings account wins New Gen Award

A ground-breaking digital marketing campaign powered by generative artificial intelligence (AI) to promote the Vibe Youth Account of the Commercial Bank of Ceylon has won the ‘Youth Campaign of the Year’ award at the 2023 New Generation Awards of Women in Management (WIM) and the National Youth Services Council.

The stimulating ‘Tomorrow is Yours’ campaign by Vibe sought to reignite the passion young people had for their lives and the future, by using AI to show them that the possibilities are endless. With the help of AI, the campaign enabled them to not only develop a visual of themselves living their dream, but also provided them guidance on what they could do to achieve those dreams.

Hosted on a microsite www.yourvibe.lk and promoted on Meta, Instagram, LinkedIn, Google Ads, the websites of several media organisations, and a group of popular social media influencers, the ‘Tomorrow is Yours’ campaign helped create more than 5,000 dream futures, engaged with 88% of the participating youth audience more than four times over three months, generated 6,000 plus leads, and resulted in a significant growth in the number of Vibe Youth Accounts during the campaign period, the Bank said. The campaign also achieved impressive results on Meta.

Launched in 2020, Commercial Bank’s Vibe Youth Account is designed exclusively to support the youth at one of the most decisive phases of life with special benefits that can help advance their aspirations, and also rewards account holders’ achievements in sports.