ComBank & IFC empowered MSMEs via 27 skills development programmes in 2023

The Commercial Bank of Ceylon conducted 27 skills development programmes for micro, small and medium enterprises (MSMEs) in collaboration with the International Finance Corporation (IFC) in 2023, using a standardized format developed to revitalize MSME businesses.

These programmes were conducted in areas such as Negombo, Ratnapura, Vavuniya, Kandy, Kadawatha, Akkaraipattu, Jaffna, Nuwara Eliya, Badulla and Minuwangoda and the topics covered were ‘Revisiting Business Strategy (Operational Plan/ Human Resources Plan),’ ‘Profitability and Productivity (Financial Resilience/ Basics of Borrowing),’ ‘Digital Transformation and Digital Market Place (Trends/ Benefits/ Handling Customers/ Payment options/ Policies & Security/ Best Practices),’ ‘Digital Brand Management (Online Presence/ Content Marketing/ Marketing Brand Management/ Measuring results)’ and ‘Women Empowerment and Entrepreneurship’ which was exclusively for women entrepreneurs.