Ceylinco Life voted ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance sector

Tops ‘Life Insurance’ ranking in Customer Service survey conducted by LMD encompassing 22 categories

Ceylinco Life has been voted the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in an online survey conducted by LMD, Sri Lanka’s pioneering business magazine, to assess satisfaction levels of customers in the backdrop of the COVID-19 pandemic.

Sri Lanka’s life insurance market leader, Ceylinco Life topped the life insurance ranking in the customer service survey that encompassed 22 diverse sectors ranging from banks and airlines to hotels, spas and wellness centres.

Elaborating on what inspired the study, LMD opined that the customer service concept has been reshaped since the start of the COVID-19 pandemic early last year, disrupting the experiences offered by businesses through traditional operations. The pandemic also led to a shift in customer expectations, creating a new set of challenges for businesses as they strive to meet these expectations and maintain service levels. The survey helped provide an insight into the satisfaction levels of customers in the local context, including in the digital realm.

Commenting on this latest ranking achieved by the Company, Ceylinco Life General Manager Marketing Mr Samitha Hemachandra said: “For companies, the initial challenge posed by the pandemic was to keep operations going while ensuring the safety of employees and customers. In this respect, Ceylinco Life was already ahead of the game, having developed a culture of using digital technology to advance customer convenience. With the pandemic demanding that we fine-tune this process very quickly, we were able to introduce further improvements in customer service that have actually permanently redefined how we deliver services to customers and interact with them.”