Ceylinco Life is Sri Lanka’s ‘Brand of the Year’ for second successive year

Takes top honours at SLIM Brand Excellence Awards, also winning ‘Service Brand of the Year,’ ‘Local Brand of the Year,’ ‘Agile Brand of the Year’ & ‘CSR Brand of the Year’

Ceylinco Life conquered the “Everest” of Brand Excellence in Sri Lanka this week, winning the Company’s second successive ‘Brand of the Year’ title and three other Golds at the Sri Lanka Institute of Marketing (SLIM) awards on December 18, the company announced.

Sri Lanka’s life insurance leader was also adjudged the country’s ‘Service Brand of the Year,’ ‘Local Brand of the Year’ and ‘Agile Brand of the Year’ and won the overall Silver award for ‘CSR Brand of the Year’ in an unprecedented victory of the most prestigious awards at this awards event, a news release said.

“We are absolutely elated to be adjudged the country’s top brand across all sectors for a second consecutive year,” Ceylinco Life Chairman Mr R. Renganathan declared. “There can be no better benchmark of brand supremacy than this, and the fact that it is in respect of a year of multifaceted challenges makes the accolade particularly significant. This award is a tribute not just to our marketing team but to every Ceylinco Life employee that lives our brand values every day in testing conditions.”

For Ceylinco Life, the 2023 SLIM Brand Excellence Awards event was especially noteworthy as it was also the third consecutive year that the Company was adjudged Sri Lanka’s ‘Service Brand of the Year.’ The Company’s Gold award as the ‘Agile Brand of the Year’ is also remarkable as it was the first occasion that Ceylinco Life had applied for the accolade, which measures the agility and responsiveness of a brand amidst external environment changes.

Meanwhile the ‘CSR Brand of the Year’ award recognizes brands that conduct sustainable, strategic activities related to people and/or the environment, demonstrating that CSR is an integral part of their brand strategy. Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives include the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of ‘Waidya Hamuwa’ free health camps and the development and maintenance of High Dependency Units (HDUs) at key hospitals, all of which are closely linked to the core brand message of offering protection and facilitating progression in the lives of communities in Sri Lanka.

The biggest event of the year for marketing professionals, the SLIM Brand Excellence Awards recognize top brands with five main awards and 10 special awards every year.

For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand intent, Brand content, Brand process and Brand performance, assessing not just the commercial success of brands but their fulfillment of promises to consumers. The SLIM Brand Excellence awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.

According to the Sri Lanka Institute of Marketing, the awards honour exceptional marketing efforts and outstanding brand stories. Through this awards program SLIM endeavors to not only encourage best practices in branding but also to inspire local marketers to raise the bar to stand shoulder to shoulder with international standards.