Business
Ceylinco Life is Sri Lanka’s ‘Brand of the Year’ for second successive year
Takes top honours at SLIM Brand Excellence Awards, also winning ‘Service Brand of the Year,’ ‘Local Brand of the Year,’ ‘Agile Brand of the Year’ & ‘CSR Brand of the Year’
Ceylinco Life conquered the “Everest” of Brand Excellence in Sri Lanka this week, winning the Company’s second successive ‘Brand of the Year’ title and three other Golds at the Sri Lanka Institute of Marketing (SLIM) awards on December 18, the company announced.
Sri Lanka’s life insurance leader was also adjudged the country’s ‘Service Brand of the Year,’ ‘Local Brand of the Year’ and ‘Agile Brand of the Year’ and won the overall Silver award for ‘CSR Brand of the Year’ in an unprecedented victory of the most prestigious awards at this awards event, a news release said.
“We are absolutely elated to be adjudged the country’s top brand across all sectors for a second consecutive year,” Ceylinco Life Chairman Mr R. Renganathan declared. “There can be no better benchmark of brand supremacy than this, and the fact that it is in respect of a year of multifaceted challenges makes the accolade particularly significant. This award is a tribute not just to our marketing team but to every Ceylinco Life employee that lives our brand values every day in testing conditions.”
For Ceylinco Life, the 2023 SLIM Brand Excellence Awards event was especially noteworthy as it was also the third consecutive year that the Company was adjudged Sri Lanka’s ‘Service Brand of the Year.’ The Company’s Gold award as the ‘Agile Brand of the Year’ is also remarkable as it was the first occasion that Ceylinco Life had applied for the accolade, which measures the agility and responsiveness of a brand amidst external environment changes.
Meanwhile the ‘CSR Brand of the Year’ award recognizes brands that conduct sustainable, strategic activities related to people and/or the environment, demonstrating that CSR is an integral part of their brand strategy. Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives include the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of ‘Waidya Hamuwa’ free health camps and the development and maintenance of High Dependency Units (HDUs) at key hospitals, all of which are closely linked to the core brand message of offering protection and facilitating progression in the lives of communities in Sri Lanka.
The biggest event of the year for marketing professionals, the SLIM Brand Excellence Awards recognize top brands with five main awards and 10 special awards every year.
For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand intent, Brand content, Brand process and Brand performance, assessing not just the commercial success of brands but their fulfillment of promises to consumers. The SLIM Brand Excellence awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.
According to the Sri Lanka Institute of Marketing, the awards honour exceptional marketing efforts and outstanding brand stories. Through this awards program SLIM endeavors to not only encourage best practices in branding but also to inspire local marketers to raise the bar to stand shoulder to shoulder with international standards.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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