Ceylinco Life and SLIM launch Diploma for 2nd batch of sales professionals

Ceylinco Life and the Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) to conduct their Diploma in Financial Sales Management programme for a second batch of sales professionals from the Company, a company news release said.

A group of 30 Ceylinco Life salespersons graduated earlier this year as the first batch to complete this tailor-made Diploma designed for the life insurance market by SLIM. The top three students among those graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% off from the cost of the course and the graduates placed second and third receiving 50% and 25% off from the cost respectively, it said.

“The Diploma in Financial Sales Management qualification was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers. The diploma programme included contemporary coursework, examinations and assignments to ensure a well-rounded education for the candidates,” it added.

“A wide range of subjects such as effective sales practices for financial advisors, financial planning, communication, analytical skills development, time management, financial markets, taxation and more, are included in the diploma. “

Founded in 1970, the Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan marketers, and is mandated to uplift the marketing profession in Sri Lanka by providing marketing studies and conducting many national-level events and projects.