Ceylinco General Insurance conducts islandwide beach cleanup project

Ceylinco General Insurance recently organised an islandwide beach cleanup program along the coastline of Sri Lanka with the participation of its staff from its islandwide branches and from the head office. This cleanup initiative was held for the second consecutive year and it has now been made an annual event in the company’s corporate social responsibility calendar.

Beaches in Sri Lanka have become polluted coastlines and Ceylinco General Insurance believes it is the duty of all citizens, both individual and corporates, to help preserve the natural beauty and cleanliness of our beaches and the ocean surrounding our island.

In organising and conducting the initiative, over 850 employees selflessly volunteered to clear debris, plastics and polythene waste from the shoreline. The litter was collected and segregated in separate disposable bags. The collected waste was handed over to the solid waste disposable units of Municipal Councils and Pradeshiya Sabhas of the respective areas for disposal in a sustainable manner.

The main objective of the project was to see the coastline return to a pristine condition, preserving its beauty and making it tourist-friendly. Through the cleanup, the effort was also to stop more waste from entering the ocean and causing harm to marine life and the ocean’s ecosystem, as marine pollution around Sri Lanka is a serious cause for concern.

Ceylinco General Insurance engages in a range of such community centred projects to have a positive impact on society. This massive Beach Clean-up project will serve to inspire more people and organisations to keep Sri Lanka’s beaches clean.