Business
CDB among Top 50 Most Valuable Consumer Brands
Exemplifying the quintessence of its vision of empowering aspirations, Citizens Development Business Finance (CDB) etched yet another milestone in its 25 year history by being ranked among the Top 50 of Sri Lanka’s Most Valuable Consumer Brands this year, in this 18th annual review by pioneering brand valuation and strategy firm Brand Finance and business magazine LMD
Showcasing an increase in overall brand value of 22%, which is significantly commendable given that it is way beyond the ranking’s brand value average, it is CDB’s insistence of applying the fundamentals of its core values of perseverance, empathy, innovation and reliability into its customer engagement that has ensured its consistent improvement in brand equity. This is well evidenced in the fact that the validity of the rankings are based on customer behavior and financial metrics augmented by independent market research and publicly available financial information.
Director, Chief Emergent Business Officer of CDB Karthik Elangovan, is humbled by the recognition CDB has achieved to be among the country’s Top 50 Most Valuable Consumer Brands. “Our team’s overarching motivational factor is a challenge. It is an inherent drive that has enabled us to scale heights even in the most challenging times.” He explains that in this last year, CDB worked on two primary beliefs: optimizing its technological expertise to ensure seamless delivery of products and services and keeping both the CDB team and customers safe during pandemic times. “Having always recognized that technology will be a fundamental driver of the future, our technology platforms were ready to step up. By combining our people-to-people engagement with our flair for innovation, our team was prepared for the seamless delivery of our products and services and thus becoming a brand at top of mind recall.”
CDB has displayed repeatedly that its service benchmarks are well beyond expectation as is its expansive product portfolio which is the archetype of inherent readiness for a constantly evolving environment of needs and aspirations. As Karthik mentions, “This has been appealing to our customers and I’m truly appreciative of the confidence and loyalty our customers have displayed through the years. Our brand has etched itself into foremost status in top of mind recall which pushes us to move upwards and outwards every time. Thank you to our CDB customers for being a true partner on our mutual journey of success.”
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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