Business
CBL Sera shines with the most number of key awards at Effies 2022
CBL’s Sera emerged triumphant at the recently concluded Effie Awards 2022 – winning the top awards of the evening – Most Effective Brand of the Year – CBL Sera; Most Effective Marketer of the Year – Convenience Foods Lanka PLC (Subsidiary of CBL Group); Gold Winner in Packaged Food; Gold Winner in Media Innovation; Silver Winner in Social Media and Bronze Winner in Youth Marketing. CBL Sera truly shone under the spotlight at the prestigious Effies Awards 2022 by becoming the most awarded brand of the evening. Celebrating and inspiring the advertising industry of Sri Lanka, the 13th edition of the Effie Awards Sri Lanka 2022 focused on the creativity and effectiveness of campaigns during these turbulent times.
Effie awards believe in the power of great ideas that yield great business results and the award-winning Sera Kottu Kottu campaign embodies the essence of what the Effies stands for. The brand’s award winning integrated marketing and communication campaign witnessed creative collaboration between Sera Kottu Kottu and Convenience Foods (Lanka) PLC, Isobar Sri Lanka and Kaali Projects, combining a wealth of expertise for a highly effective campaign.
Being an innovative brand, Sera Kottu Kottu feels the pulse of the youth and thus, in collaboration with Isobar Sri Lanka, created a campaign unlike any other by leveraging gaming in Sri Lanka and entered the world of online gaming with #GrandTheftKottu. The campaign drew inspiration from Grand Theft Auto, the world-renowned gaming series and open-world action-adventure game to create an interactive digital platform with the Brand Association of Sera Kottu Kottu. The GTA 5 platform was modelled to create a replica of Colombo and other iconic landmarks of Sri Lanka for an immersive journey complete with sights, sounds, and interactive gameplay.
“The Effies are about both the power of creativity and achieving business and brand objectives. The integrated marketing and communications approach of the Sera Kottu Kottu campaign made it an experiential campaign that stood out from the clutter. The campaign was aimed directly at the target group of youth and the campaign, first of its kind, achieved its objective of engaging the target segment. The clear marketing communication by the brand campaign has contributed to its success at the Effies!” explained Nuwan Rathnakirthi – Marketing Manager, Convenience Foods Lanka PLC.
“It is an honour for CBL Sera to win multiple awards at the Effies 2022. The CBL Sera Campaign was a trailblazing execution, providing our target audience with an exciting, experiential interaction, linking e-selling via social media platforms and creating marked interest and enthusiasm about the brand during the Pandemic. The awards celebrate the hard work and efforts of the Marketing Team and Isobar Sri Lanka in bringing out such a novel concept to life,” says Jayanga Perera, General Manager – Marketing, CBL Food Cluster.
Mohenesh Chamith Buthgumwa, Vice President, Dentsu Communications said,”This immersive and interactive campaign was able to capture the attention of our target audience like never before. The #GrandTheftKottu campaign set a new bar for brand marketing and we are happy to have been a part of this groundbreaking brand campaign for CBL Sera.”
The Effies bring together the advertising and marketing fraternity together to celebrate the best of Sri Lanka’s creativity. The Effie Awards Sri Lanka is organized by the Sri Lanka Institute of Marketing (SLIM), the apex body of the marketing profession, and widely considered as the most distinguished honour in the industry. Winners are selected across all forms of marketing and communication, with an emphasis on creativity and effectiveness.
CBL Sera is manufactured and distributed by Convenience Foods Lanka PLC, a fully owned subsidiary of the CBL Group (CBL) which is one of Sri Lanka’s leading FMCG conglomerates manufacturing biscuits, chocolates, cakes, cereal, noodles, textured soy, herbal porridge, quick soups, coconut products, spices and organic value added agricultural products.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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