Business
‘Bucket List Holiday Destination for 2022’’
Sri Lanka Tourism’s Travel Influencer Facilitation Program (also known as Visiting Blogger Program) has undertaken creative influencer promotional campaigns by covering diversified tourism experiences around the island, including various regional territories for the year 2022 subsequently. Over the first one and half months (up to 10th March 2022), the Visiting Blogger Program (VBP) collaborated with some of the multi-award-winning international travel influencers from around the world to popularize the reopening of destination Sri Lanka for international tourists.
One of the main purposes of hosting these earned media promotions was to define Sri Lanka as an ‘’Unforgettable Holiday Maker’ which has opened for international tourism and the local tourism industry’s focus towards sustainable tourism development, by sharing tourism-related economic opportunities among the local community stakeholders, to make their lives better by preserving the unique natural and cultural values.
Furthermore, influencers those who have visited the destination have increased global awareness about Sri Lanka as a ‘’Safe to Travel Holiday Destination’’, during the pandemic period by highlighting the unique Sri Lankan hospitality and the visitor friendly ‘’Safe and Secure Measurements’’ set up by the government.
The overall influencer promotions specifically highlighted areas such as Anuradhapura, Matale, Knuckle’s Mountain Range, Gal Oya, Kumana, Pottuvil, Passikudah, Southern and Eastern Coastal belts. Fifteen (15) internationally recognized travel influencers representing nine (09) sourcing markets including the United Kingdom, Germany, Norway, Belgium, USA, and Spain were invited during February and early March. The total combined reach of these influencers is 5,291,333 and they are expected to create over 276 online posts about Sri Lanka covering mainstream social media platforms including Facebook, YouTube, Instagram, etc. Through these versatile earned media collaborations, Sri Lanka Tourism is expected to create massive global attention towards Sri Lanka over the upcoming months in 2022.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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