Fashion
Breaking barriers and shaping successes
Inspirational stories of Shirley Jayawardana
By Zanita Careem
Women are the largest untapped reservoir of talent in the world, a statement made by Hilary Clinton that packs quite a punch. It’s obvious that women face many challenges when it comes to establishing them or growing their own business. Shirley Jayawardana has broken the glass ceiling like many others and established herself as a successful business woman.
A die-hard entrepreneur at heart, shirley helps people define what true entrepreneurship is and what it takes to be a leader, and helps people to dispel the myth of business.Shirley Jayawardana is the first women President of Federation of Chambers of Commerce and Industries, Sri Lanka which is the Apex body of the chamber movement in Sri Lanka established in 1973. ( 2020/2022.)
Also presently the chairperson of Ceylon Chamber of women entrepreneurs, she is also a long-standing and well-known member in chamber activities. She is the immediate past president of Central Province Women’s Chamber of Small Industry and Commerce and also has served as senior VP of Central province Chamber of Commerce and Industry for several years.
She is wellknown in the SAARC region serving as Vice president (VP) of South Asia women’s development forum (Sri Lanka chapter) in Nepal and Executive committee member of SAARC chamber of Commerce and Industry in Pakistan. She has also been appointed as the Vice Chairman at Sri Lanka chapter of SAARC Council of Women Entrepreneurs ( SCWEC) affiliated to SAARC Chamber of Commerce and Industry in Pakistan.
She started her career as a business woman by establishing Media Vision (Pvt) Ltd that was published Kandy Today she functions as chairperson of Wisewell Lanka private Ltd – global trading companies based in USA .
An active social worker, she has many accolades and awards to her credit. The list is too long to mention.
She is the recipient of international award “Professional Women top 50 Global award” and “Priyadarshini Lifetime achievement award”. Also,she has many outstanding achievement awards from Lion’s district 306C1
She has widely travelled and has addressed many international business forums on behalf of FCCISL .and other portfolios, She is also a member of the Institute of Management of Great Britain.
Q Tell us about your background, lifestyle and family life?
A I was a miss Cabraal, eldest in the family of six children. My late father Cyril Cabraal was an Agricultural Instructor.
I studied at the Matara Convent, and did drama, acting and singing in school.I married Dr. Ananda Jayawardana at the age of 24 and a mother and a housewife for twenty four (24) years. My husband Dr. Ananda Jayawardana was a retired Executive Director of Link Natural Products and Ceylon Tobacco Company. I have three grown up children
Q How would you define true entrepreneurship?
A First,to do the stuff I want to do but you have to deliver value and do it constantly and secondly you should have clarity of thought . A true entrepreneur can explain what they do in any language that the stakeholder needs to understand it. Always one should have clarity and purpose.
Q What motivated you to take up entrepreneurship?
A I never thought I will become a business woman. In school, I had multi-faceted talent, everyone thought I might take up acting or singing but my parents were opposed to this move. I started working after 25 years of marriage, when my husband joined the Lion’s Club of Senkadagala Kandy, At the Lion’ Club I gave wholehearted support to my husband, by taking up many responsibilities and challenging projects, which helped me to built up my confidence to give up my role as a simple housewife. I started
“Kandy Newspaper” and took up the post of the Managing director/and Managing editor, this was stepping stone for her career and turned her into an entrepreneur. I was joined by late Lion Professor Samarasinghe who volunteered to be the Chief Editor. .
What are problems faced by women entrepreneurs in Sri Lanka?
A Bureaucracy in Sri Lanka is a major obstacle for entrepreneurs to move forward. But if you have courage and determinatio,then nothing can stop you from becoming successful. There were other factors too, like country’s financial constraints, lack of modern technology, labour issues were some of the major impediments. I needed people with high enthusiasm and innovation. Sometimes at the initial stage people are not aware of the intricacies of business and attribution rate remains high.
Luncheon meeting with US envoy
Q Women’s entrepreneurship contributes to economic growth and social empowerment. How does the Chamber support and promote women entrepreneurs in Sri Lanka?
A Ceylon Chamber of Women Entrepreneurs, work as a service provider for all women entrepreneurs. CCWE is always willin to help to initiate projects in different provinces, through regional chambers, who are members. Lobbying with the Government and other institutions to strengthen the regional women’s Chambers and build up the capacity of women entrepreneurs are some of my goals.
We create new projects and businesses to promote Sri Lankan products abroad, one such project is in Turkiye Already the Honorary Consul in Istanbul is helping Sri Lanka to promote Sri Lankan products in Turkiye. All arrangements are made to help local women, in Turkye to open a special branch to sell thier products.
Q Going back to your early life experiences, what factors influenced your decision to be a female entrepreneur?
A The desire I had within me is to be a woman of substance. The support I received from my family, specially my eldest son, who helped me to set up an international trading company Wisewel Lanka (Pvt) Ltd., and as the Chairperson of the company, I had the opportunity to spread my business tentacles far and wide.The support I received from the family was a great encouragement to move forward in my business ventures later on in my career. Building an agile team was the biggest and the best strategy which helped me to be successful.
Q What drives/ motivates you? What is your opinion?
A Success for me is to enjoy every moment of life and look forward to a new tomorrow. I love to take up challenges. any leadership role will have as it needs you to be always inspiring and motivating,Taking responsibility of the “Kandy News” newspaper was a huge challenge. Being the first woman president of FCCISI was aso a benchmark for my career
Q Your achievements and accolades?
A To be a women, from the status of a house wife, to go beyond breaking the glass ceiling was a major achievement . I was the first women president of FCCISL, founder MD/Editor of the first regional newspaper for Sri Lanka, president of central province Women’s Chamber, senior member for several years in the Central province main chamber, chairpersons of Wisewel Lanka private limited, an international trading company, Vice President for Sri Lanka South Asia Women’s Development forum, Executive member of SAARC chambers, Vice President of SAARC women entrepreneur council, Member of the international visitor program organized by the US Embassy and many others.
As the first woman President of Lion’s Club Senkadagala in year 2009
Q How proud are you with your achievements?
A I am very proud by the fact that I can influence and support other entrepreneurs who needs support and encouragement. Women -owned business are increasing in the economies of all countries. Sri Lanka is no exception, they too have emerged into successful business ventures and sending out messages that cannot be dismissed . However I try to empower more women entrepreneurs to empower them by providing financial and other support by providing the challenges they face. These are my proud moments.
Q The Ceylon Chamber of women entrepreneurs and their goals?
A Ceylon Chamber of Women Entrepreneurs is a national level women’s chamber with members representing different provinces. There are also individual business women and professionals to whom we give new membership
This was concept created by me and Ayanthi Gurusinghe, founder director of Cord 360 e-commerce platform. My main goal is to promote women entrepreneurs for cross boarder trading and support regional women’s chambers to build their leadership capacity.
Q Any support from the government to support women entrepreneurs?
A Yes, we do get much support from government to develop women entrepreneurs. Product technology, financial support, skill development, creating a better bureaucratic environment for women to start thier own business and increase thier participation. I also like to attribute my success to my husband and family who have been a great pillar of strength
Q Your other interests and passion
A My goal has always to help women and give them all the support and encouragement. I am passionate about supporting fellow women to pursue thier dream of entrepreneurship.Any women entrepreneurs who needs my support can contact me on shirley.j@algotechsys.com or www.ccwe.lk
By Zanita careem
Modelling is sometimes an undiscovered and unknown way, it might be something that you have dreamed about and to your surprise you are destined to that route.This statement holds so true for Ines, a model from France, she is a model and she knows how to nail it. Ines believes in uniqueness and the moment the camera turns on she is there to give that unique and perfect shot. Her styling secret is to go elegant yet comfortable.Ines loves to work hard to be the perfect one out there and this could be something that could really motivate and inspire other people.
Q: Tell us a little about you and what was life growing up?
A: I’m Ines, born and raised in Paris with a family rich in values, primarily emphasizing independence and an entrepreneurial spirit.
I’ve had a passion for traveling ever since my mother took my brother and me on a year-long world tour when I was 12. Since then, I’ve pursued my studies in hospitality management online, and my journey led me to Sri Lanka, where I’ve been living for five years now.
Meeting people has helped me practice languages, and after traveling to more than 20 countries, I speak 4 languages including Sinhala. I live in the southern part of Sri Lanka where nature, tranquility, and the sound of the ocean reign.
Q: How were you discovered and how has your journey being so far?
A: As a hospitality student during the COVID lockdown, I was approached by clothing brands to work as a model. Prior to moving to Sri Lanka, I had done photo shoots for friends’ brands and especially for my mother’s jewellery line, but I never imagined having a professional career in this field.
I embrace challenges and seize new opportunities, hence I embarked on a career in modelling, which grew to such an extent that I established my own company as a freelance model. Additionally, as a dancer and artistic director, I also work on creative concepts that go beyond the typical photo shoots in Sri Lanka.
Q: Have you always had a passion for fashion and modelling?
A: I discovered this passion when I began posing in front of a camera. As a child, I always enjoyed shopping and dressing up, but I never imagined it would become my profession, especially since I struggled with my weight when I was younger. I believe that nothing in life happens by chance, and if I have fallen in love with Sri Lanka, it is for a reason. This country is full of opportunities; one simply needs to work hard and stand out from the rest.
Q: Biggest hurdle what are some obstacles you faced?
A: I do not encounter specific obstacles in my professional career, but my weakness lies in my sociability. I need to continue working and managing my energy and preserving it for projects that truly bring me happiness. Given the high level of tourism in the southern part of the country, interactions are plenty but can be challenging.
Q: Some latest and up coming projects?
A: The latest project I am currently working on is establishing a career in content creation. I aspire to express and unleash my creativity while collaborating with brands and hotels that hold significance to me. A future project that I have dreamt of for a long time is launching my own clothing brand… but everything takes its own time…
Q: Top tips that keep you looking youthful?
A: Appearing young is of no importance to me; what truly matters is feeling comfortable in one’s own skin and being happy. Youthfulness is largely defined by attitude and energy. What brings me happiness is my family, projects, travels, dancing, and surfing.
Q: What are some of the pros of being a model?
A: The benefits of being a model include constantly being on the move and sometimes even travelling. Additionally, I am deeply grateful for the attention and care that teams provide; it makes me feel like a princess. Representing a brand or company also fosters self-confidence and gratitude.
8. Q: If you could change anything about the fashion industry, what would it be?
A: If I were to change something in the fashion industry in Sri Lanka, it would be to encourage brands to be more creative and accept models of diverse body shapes. Moreover, it’s crucial for them to recognize the beauty of the majority of the population’s natural, dusky skin tones. It’s time to dispel stereotypes associated with fair skin. Sri Lankan dusky skin is beautiful, and it’s imperative to stop labelling it as inferior to fair skin.
Q: What is your mantra?
A: My life philosphy is one of positivity towards everything I do and everything that happens to me. There is always a lesson to be learned
Q: Some of your favourite designers?
A: My favourite designer is Kami Hewavitharane and a brand labelled the Colombo Batik brand.. This brand produces unique and colorful designs and thier collections are breathtakingly beautiful.
Q: If you weren’t a model what would you be?
A: In addition to my career as a model, I work as a manager in hospitality and restaurant management. It’s one of my passions. Otherwise, I would have liked to pursue a career as a professional dancer, but it requires years of practice.
Q: So, has your perception of the fashion industry changed over time?
A: My perception of the industry has not changed much, but I feel now the industry has moved forward for the better. There is originality and creativity amongst most of the designers, and I see an increasing number of women venturing into it, which pleases me.
Q: What was the most important moment in your life?
A: What a difficult question haha! So many beautiful moments, and even the tough ones, have contributed significantly to my growth and evolution. However, the most crucial moment was staying in Sri Lanka despite the COVID conditions and France’s requirement for expatriates to return. I stayed back and took up challenges to pursue my own brand.
Q: What do you think about the state of fashion today?
A: I believe that the state of the fashion industry in Sri Lanka is undergoing significant evolution, with Sri Lankans becoming increasingly independent, liberated, and enterprising.
The little black dress plays such a starring role in our wardrobes that it has its own special designation: the LBD. Vogue’s Hamish Bowles takes us through its history, decade by decade, from Coco Chanel to Cushnie on black dress.
It’s Mademoiselle Chanel who is credited with popularizing the look and, in doing so, making the colour black, previously worn only when in mourning or to express piety (as in ecclesiastical garb), fashionable. In 1926 Vogue dubbed a drawing of one of her snappy, drop-waisted LBDs, “The Chanel ‘Ford’—the frock that all the world will wear.”
They did, and do—men have recently gotten in on the game—though not all carry the Chanel label. In the 1950s, Christian Dior defined the look of the LBD: full-skirted and wasp-waisted. The little black dress Hubert de Givenchy designed for Audrey Hepburn in the movie Breakfast at Tiffany’s is as representative of the early 1960s as Yves Saint Laurent’s sheer, feather-trimmed number of the latter part of that iconoclastic decade.
Cocktail dresses and LBDs, which are defined by their short(ish) length, are often one and the same. One of the reasons neither will ever go out of style is that there are myriad ways to play “mixologist” with the spare, neat LBD to give it just the kick you want. Cheers!
The little black dress plays such a starring role in our wardrobes that it has its own special designation: the LBD.
In 1926 Vogue dubbed a drawing of one of her snappy, drop-waisted LBDs, “The Chanel ‘Ford’—the frock that all the world will wear.”
From the moment Coco Chanel presented it to the world in the 1920s, the eternal dress became a canvas that almost every designer wanted to weave something of their own into. Although it has moved away from its basic principles, the little black dress has retained the same charm and the same note of seductiveness it once had, and new variations, as with every season so far, also graced the runways in the fall/winter 2024 collections.
Ultra-short models shone on the runways from Tom Ford, Schiaparelli, Givenchy, Giambattista Valli to Ferragamo, as well as many others, proving once again that the little black dress is a garment that will function in every collection and that will, ultimately, also surely be worn. Although the models of these fashion names differ and each has brought their own vision to the iconic dress, what they have in common is that they all serve as a good reminder that the charm of the little black dress does not fade and that we will always return to it, precisely because it is so timeless and versatile.
From the moment Coco Chanel presented it to the world in the 1920s, the eternal dress became a canvas that almost every designer wanted to weave something of their own into. Although it has moved away from its basic principles, the little black dress has retained the same charm and the same note of seductiveness it once had, and new variations, as with every season so far, also graced the runways in the fall/winter 2024 collections.
Ultra-short models shone on the runways from Tom Ford, Schiaparelli, Givenchy, Giambattista Valli to Ferragamo, as well as many others, proving once again that the little black dress is a garment that will function in every collection and that will, ultimately, also surely be worn.
Although the models of these fashion names differ and each has brought their own vision to the iconic dress, what they have in common is that they all serve as a good reminder that the charm of the little black dress does not fade and that we will always return to it, precisely because it is so timeless and versatile.
At a very young age Thushani Rodrigo discovered her love for fashion. An entrepreneur and a fashion designer, she loves to create clothes and garments for people to wear with pride.
Sri Lanka’s fashion landscape is about to experience a transformative shift as Thushani Rodrigo, the visionary founder of Todos, introduces Bliss in Paradise her latest collection with the inspiring ethos, “Wrap Yourself in Kindness.” Under the theme “Fashioning Tomorrow,” Thushani’s collection invites individuals to embrace Vegan Silk as a symbol of kindness towards animals and the environment.
The ethos “Wrap Yourself in Kindness” embodies the essence of Thushani’s collection, emphasizing the importance of compassion and sustainability in fashion. Through the use of Vegan Silk, derived from eco-friendly plant sources, Thushani encourages individuals to adopt a lifestyle of kindness towards animals and the planet.
Despite facing a hearing impairment, Thushani Rodrigo’s passion and determination have propelled her to remarkable heights in the world of fashion. At the age of 16, she earned her Diploma in-Dress Making from Singer School, laying the foundation for her entrepreneurial journey.
Today, Thushani stands as a beacon of innovation and sustainability in the fashion landscape. Her latest venture, which will be retailed at Cotton Collection underscores he- unwavering commitment to ethical fashion practices and environmental responsibility.
Vegan silk, also known as “plant-based silk” or “cruelty-free silk,” serves as the cornerstone of Thushani’s groundbreaking collection. Derived from sustainable plant sources, Vegan Fabric offers a sustainable and animal-friendly alternative to traditional silk.
Thushani’s designs, meticulously crafted from Vegan Fabric, embrace the female form while seamlessly blending sensuousness with practicality.
The launch of Thushani Rodrigo’s Vegan Fabric Collection with Cotton Collection heralds a new era of sustainable fashion in Sri Lanka. By embracing cruelty-free materials and ethical production practices, Thushani paves the way for a more conscious and compassionate fashion industry.
Join us in celebrating this monumental milestone in sustainable fashion as Thushani Rodrigo and Cotton Collection redefine the future of style with their innovative Vegan Fabric Collection.
For media inquiries, please contact: Ruwanthi Rodrigo 0777660477
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- Talented Tushani Rodrigo
Pix by Thushara Attapathu
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