Business
Brand unification makes history in national connectivity
Sri Lanka Telecom and Mobitel Join Forces
Sri Lanka Telecom (SLT) and SLT Mobitel unveiled their unified brand identity on Friday (January 1) at SLT Headquarters forming a formidable force creating a lasting legacy as the national Information and Communications Technology (ICT) solutions leader.
The historic unification of products and services were symbolically launched at the event that took place with the participation of Rohan Fernando, Chairman, Sri Lanka Telecom Group, Lalith Seneviratne, Group Chief Executive Officer, Sri Lanka Telecom, Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom, Chandika Vitharana, Acting CEO, SLT Mobitel and other key officials of the Sri Lanka Telecom Group.
This historic unification will be an impetus to the Government’s effort to create a technology driven economy and a technology-based society, with SLT-MOBITEL contributing immensely towards the digitalization of Sri Lanka.
For over 163 years Sri Lanka Telecom PLC has solved the country’s need for connectivity, operating on Fixed, Mobile and Other operational segments, with SLT recognized as the fixed line powerhouse brand and Mobitel the benchmark for mobile services. Together, SLT and Mobitel strengthen the country’s ICT infrastructure, empowering people and transforming businesses with digitalisation.
“Today’s brand unification brings Sri Lanka Telecom and Mobitel products and services under a single brand.
The new brand identity will strengthen the brand equity of SLT-MOBITEL, synergizing the goodwill gained by both to one strong brand with digitalization at its core. A brand that consumers readily recognize, trust and accept.” Rohan Fernando, Chairman, Sri Lanka Telecom Group stated.
The new brand identity brings the brands together in a setting that is instantly recognizable to the consumer and portrays the unified relationship. The change in the logo is underpinned by a companywide realignment and unification of service, truly representative of SLT. SLT-MOBITEL enables the fulfilment of customer aspirations, be it in life or in work, making for greater efficiency, ease and limitless opportunities.
Lalith Seneviratne, Group Chief Executive Officer, Sri Lanka Telecom spoke on the impact of the brand unification on consumers. “At SLT Group we no longer think of ourselves as a connectivity partner but as a lifestyle company impacting people’s lifestyles greatly. The two anchor companies in the group, SLT and Mobitel hold an important position to support the foundation of the Group. Together with other subsidiaries they provide Fixed-Line Services, Mobile Communications, Broadband Service, Internet TV, and Health Services Access among others. The companies will now further enhance collaboration under one brand and provide customer-first innovative services as the industry leader in providing a great customer experience.”
Through Sri Lanka Telecom, SLT-MOBITEL provides telecom networks and ICT services to organisations of all proportions across all economic sectors, other telecommunications operators and internet service providers (ISPs), public sector institutions, and domestic customers. These efforts are supplemented by an array of technologies including optical fibre, ADSL2+, VDSL2, carrier-grade Wi-Fi, and both fixed and mobile 4G LTE technologies. The Company also uses its multiple international submarine cable networks to offer state-of-the-art global services, securing its position as a key global player in the telecom industry.
“From today, all of our customers will know us as one SLT-MOBITEL family and will enjoy all of our services together. All of us at SLT will be bound together under our common brand identity as we take helm as the primary telecommunication services provider to the nation. We look forward to the synergized brand value this gives us, as we work with Mobitel to expand our 4G, 5G and wireless broadband offering under a unified brand umbrella, creating value for the customers and the company.” Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom said, speaking on the launch of the new digital-centric identity.
Mobitel has innovated market breakthrough products such as Master and
Chandika Vitharana, Acting Chief Executive Officer, SLT Mobitel commented on the synergy from the brand unification. “SLT Mobitel is the only truly Sri Lankan mobile services provider and is the frontrunner in digital mobile technology. SLT and Mobitel joining forces signals to the consumers the strength of our offering and our undisputed leadership in telecommunication services in Sri Lanka. The future for our customers looks bright, as our connection brings us all together.”
Sri Lanka Telecom PLC is the national Information and Communications Technology (ICT) solutions provider and the leading broadband and backbone infrastructure services provider in Sri Lanka for over 163 years.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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