Business
Bolstering the rural economy through jobs in poultry production
For almost 50 years now, Sri Lanka’s leading and favourite poultry producer Crysbro, while enriching the nation with its highly nutritional and fresh products, has been working towards supporting and empowering its workforce in every stage to drive the eradication of poverty faced mainly by residents in rural regions.
The producer introduced the now renowned ‘Diri Saviya’ scheme, setting the foundation for lending a helping hand to 250 farmer families in the Uva, North-Central, and Central provinces of Sri Lanka, with the setting up of their own independent poultry farms.
With the support of Crysbro, local farmers are prepared to contribute to the country’s economy, given the necessary supports of expert training, high-quality chicks from Crysbro’s own hatcheries, and quality feed produced in the in-house feed mill, to guarantee that every step is carefully attended for uniformity and quality.
“Having grown exponentially over the past few decades, Crysbro has now come to a position where the economic and social contributions by the company are now a larger requirement and expectation. This increased responsibility led us to extend the company’s ethos well beyond business as usual to include the welfare of the numerous farming communities that form an integral support structure for the entire poultry industry,” noted Crysbro Senior Marketing Manager Amores Sellar.
Inevitably, this strategy has given way to identifying the most crucial aspect of this objective: Its vital support framework for the entire local farming community.
For example, a vital aspect of its efforts within this sphere includes its close cooperation with chicken farmers. These farmers, through outgrower schemes, are contracted to raise chickens for Crysbro. The way this partnership works is Crysbro provides these farmers with the necessary chickens, veterinary support, feed and technical assistance while the outgrowers oversee the daily care of the chickens.
This mutually beneficial relationship has empowered several farming families from across the country by offering them a steady and viable source of income while allowing their farms to continue functioning independently. Crysbro’s involvement with these contract growers also significantly mitigates the financial risk these farmers would typically shoulder if they raised chickens without the company’s assistance.
Another example is Crysbro constantly and consistently assisting and fostering close ties with farmers who provide the maize required to feed the chickens that the group supplies to local grocers, supermarkets and restaurants. Last year alone, Crysbro’s subsidiary bolstered the rural economy by spending over Rs.1 billion to purchase maize from over 1,200 farmers in regions such as Monaragala, Mahiyanganaya and Anuradhapura.
In addition, Crysbro’s feed mill allows farmers to engage in direct selling. This entirely erases their reliance on a mediating middleman and ensures that they are paid after the collection of stocks.
Ultimately, Crysbro’s ties to farmers enable it to deliver on its overarching commitment of creating healthy citizens within a healthy economy.
This is represented by its leading role within the poultry industry, whose short- and long-term benefits to the economy are immense. The industry is among the country’s highest agricultural revenue generators along with its most disciplined, structured and consistent taxpayer.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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