BMICH and SriLankan Airlines in agreement to help sustain MICE tourism

SriLankan Airlines together with the country’s premier meeting, events, and function hosting venue BMICH, have come together to promote MICE tourism in Sri Lanka. This agreement between two pioneers in their respective fields will serve to reinforce the positioning of Sri Lanka as a key MICE destination in the future.

Sri Lanka’s premium venue for hosting events and functions, BMICH, offers state of the art infrastructure and can easily accommodate any type of convention, seminar, exhibition, conference, or wedding including multi-day international events.

Sri Lanka is a one-stop destination for event hosting. The partnership between BMICH and SriLankan Holidays, is expected to provide a wide range of business opportunities combined with leisure activities through all-inclusive, tailor-made holiday packages for a perfect ‘workation.’ Further, the support of SriLankan Airlines would enable this partnership to leverage on competitive airfares and offer true value for money to MICE customers in key markets.

Vipula Gunatilleka, Chief Executive Officer of SriLankan Airlines said, “The demand for ‘bleisure travel’ is on the rise and it has been said that MICE travellers are likely to spend more money than leisure travelers. Therefore, we’re planning to take a strategic approach in tapping into this hybrid, two-dimensional requirement of MICE travellers by creating unique and personalized packages that address their specific needs.”

SriLankan Airlines, the national carrier for Sri Lanka and a member of the oneworld alliance, is an award-winning airline with a firm reputation as a global leader in service, comfort, safety, reliability, and punctuality.

The airline’s direct route map covers major cities across Europe, Australia, Middle East, the Indian subcontinent, South East Asia and the Far East.