Baurs Consumer Division gets new chief

With the aim of becoming the most sought-after and trusted distributor for consumer goods in Sri Lanka, A Baur & Co. (Pvt.) Ltd., also known as Baurs, one of the leading diversified corporates in the country is strengthening its Consumer Division to double its agencies, expand its portfolio, and enhance its channel agility to reach all parts of the island with predictive distribution.

Hess has a proven track record of connecting consumer businesses and data to maximize engagement and sales. He holds a Bachelor in Marketing from the HWZ in Zürich and a MBA for Marketing and Media Management from the Steinbeis University in Berlin, Germany.

Prior to joining Baurs, Hess was introducing and leading the Xbox Business for Microsoft for nearly a decade. He brings a strong backpack of launching new products and businesses to international markets (USA, Germans Speaking Europe, and Southeast Asia).In recent history he was leading and transforming D2C businesses and teams into a data-driven future and changing traditional business models.