Baby Cheramy launches first of its kind Safety Institute in the country

Baby Cheramy, the most loved baby care brand in Sri Lanka recently launched the Baby Cheramy Safety Institute with the aim of uplifting safety standards and innovating best quality baby care products. The new safety institute with state of the art R&D facilities is an investment for the future of the country and the entire baby care industry. Baby Cheramy, being the number one and most loved baby care brand in Sri Lanka is the pioneer in uplifting safety standards of the baby care industry. The brand has understood the need to keep up with the ever-evolving dynamics of product safety and the launch of new safety institute further affirms Baby Cheramy’s commitment to the highest safety in baby care products.

This purpose-led initiative introduces a 8-step safety process guided by the safety institute to provide the safest possible baby care products to little ones. The 8-step safety process involves Co- Creation of products with consumers, Careful selection of ingredient sources, Assessing Quality & Safety of Ingredients, Assessing Packaging & Design, Clinical Evaluation & Testing, World class manufacturing practices, Assessment of Product quality & Shelf life, Continuous Improvements & Evaluation.

The safety institute consists of a dedicated R&D center that ensures Sri Lankan babies continue to get the safest baby care products in future. For a highly progressive brand that innovates time-tested baby care products, this initiative is a big leap forward that revolutionizes the baby care industry and sets high standards towards the commitment for product safety.

Commenting on the Baby Cheramy safety institute, Sabrina Esufally, Managing Director of Hemas Consumer Brands said, “Baby Cheramy is dedicated to uplift the safety standards of baby care products. With the launch of new safety institute, the brand has set a perfect example for the entire baby care industry to stay committed to the safety standards and produce the best products for Sri Lankan babies. For six decades, we have fulfilled the baby care needs of Sri Lankan parents and their trust keeps us driving forward to give the best for their little ones.”