Atire to ride on Kingslake’s manufacturing software expertise

Leading IT and Enterprise Resource Planning (ERP) experts, Kingslake announced another groundbreaking partnership with Atire, the tire manufacturing arm of the Anunine Group, to streamline and optimize its production lines.

Leveraging the globally renowned ERP platform – SyteLine – developed by American multinational enterprise software giants, Infor, Atire will enable significant enhancements in the efficiency and quality of its manufacturing processes.

The optimization drive is part of Atire’s broader aspirations of becoming the largest forklift tire supplier in Europe and around the globe, using only the finest Sri Lankan natural rubber.

“Our brand has risen in popularity owing to the quality and reliability of our products, as well as the strong emphasis we place on customer-centricity. Based on these twin pillars, we have already sold over 4 million solid tires in highly competitive export markets. This has helped us to firmly establish our reputation as a brand which can be relied on at all times to get the job done.

“Through our partnership with Kingslake and the implementation of Infor’s SyteLine ERP, we are now investing in the next stage of our growth. With this technological infrastructure in place, we intend to further enhance our production capacity, introduce state-of-the-art products, and radically optimize our customer service capabilities. Through such proactive investments, we aim to secure further growth opportunities, while aligning with national priorities on the expansion of local manufacturing and value-added exports,” Kalhara Happuarachchi, Managing Director of Atire said.

Commenting on the significance of the partnership, Kingslake CEO, Duleep Fernando noted how technology was enabling a new paradigm in productivity among local manufacturers.