Association of LED advertisers to air Covid-19 health guidelines free of charge

Story and pic by Priyan de Silva

The Association of LED advertisers in Sri Lanka have extended their support to the authorities to help curb the spread of Covid-19 by airing health guidelines on all outdoor and indoor LED advertising screens in the country free of charge.

The decision was reached when President of the Association Ms. Madhuka de Silva, Vice President Chandrakanth Gunawardena and Senior Advisor Tariq Saleem met with DIG Ajith Rohana last week.

LED advertising is an environmentally friendly and modern way of communication in developing nations. As LED screens catch the eye of people on the move, it is an ideal way to support the ongoing Covid prevention campaign, the Association said.