APIIT drives future of education with groundbreaking AI campaign

Asia Pacific Institute of Information Technology (APIIT) last week unveiled an unprecedented milestone in Sri Lanka’s education landscape: A groundbreaking campaign that places the power of artificial intelligence (AI) at the forefront of student empowerment, said a release.

It said: At the core of this innovative campaign is the idea of “Inspiring Future Leaders” , generated using generative AI itself- a promise to deliver a transformative educational experience. APIIT champions the notion that students should be empowered to inspire others and become leaders who drive positive change in their communities.

In a digital-first era, APIIT has stepped up to reimagine the student enrolment process. The direction for the total campaign was undertaken by APIIT and it was executed using Generative AI tools. A testament to this commitment is an end-to-end enrolment campaign, entirely powered by 100% AI-generated content. This initiative is not just about technological prowess; it’s about empowering APIIT students to envision their future selves in professional roles. Using state-of-the-art AI transformation technology, the campaign crafts futuristic avatars of each student. These avatars serve as a beacon of inspiration, urging students to share their envisioned futures on social media using a unique campaign hashtag.

APIIT’s campaign extends its reach across a plethora of channels: Digital: Meta, TikTok, YouTube, and website banners showcase the AI-driven content, ensuring maximum visibility; ATL: Engaging TV commercials of varying lengths (30 seconds, 10 seconds and 5 seconds) keep the audience captivated, while time checks ensure timely dissemination of the campaign’s message; Radio: DJ endorsements add a personal touch, while AI-powered jingles reiterate the campaign’s core messages; BTL: APIIT’s physical presence is strengthened with hoardings and kiosks inside APIIT premises with the AI avatars making their presence to communicate the message of Inspiring Future Leaders, ensuring the message reaches every corner.

The campaign ambassadors are

? Ryan in Business: His message is clear – students have the potential to become entrepreneurs, carving a path to empower the next generation.

? Shayani in Law: Shayani stands as a beacon of justice, reminding students of their potential to uphold what’s right.

? Shane in Computing: With technology at his fingertips, Shane envisions a world where students harness computing to create solutions for a better life.