World Photography Day

by Sanath Nanayakkare

Q. World Photography Day is observed every year on 19th of August. How does vivo view this momentous occasion?

World Photography Day is the time when people of all age groups all over the world are united in the spirit of photography. It is a day when a professional photographer, a hobbyist, or anyone who clicks pictures with a smartphone or camera celebrates World Photography Day by clicking the elusive to microscopic subjects in the most beautiful frames. vivo as a leading technology brand believes that it is not an arbitrary date, rather it holds a special historical significance which gave birth to the invention of the Daguerreotype, the first commercially successful photographic imaging technology.

We, as one of the innovators of smartphone photography, are working to provide a “human-centered” creator spirit to our users asking them to create and exceed beyond what is seen around. vivo wants to ensure that the leading minds should not limit their creativity. Thus, we work rigorously to create humanized professional images using smartphone camera technology to meet the needs of diverse users, allowing them to take stunning photos, while building up an ecosystem to change the mobile photography outlook.

Q. Smartphone cameras are built within severe space limitations. How does the sleek brand of vivo deal with this challenge?

Talking about the structure and imaging principle of our smartphones, we have gone through leaps and bounds to reach the advanced levels of imaging. Sensor is the main components of the camera; it ensures the image quality and camera performance. More than 80% of our workforce is invested in research and development, we are known to conduct rigorous studies to understand consumer aspirations. Following this exhaustive analysis of the changing trends in photography, vivo conceptualised the compatible sensors to provide best-suited smartphones under V, Y and X Series. Our strategic partnership with leading lens sensor manufacturers helps us to design sensors that are more compatible with vivo’s imaging features and deliver quality input for smartphone photography from the underlying technology.

Q. The focal length has to be right for a quality image. How has vivo improved this technology over the years?

Easy, fast, accurate focus in camera technology has marked a radical step in setting the standard for future smartphone cameras with tremendous focal length. we have progressed over years and now vivo’s smartphones are known to improve autofocus performance by packing each pixel with photodiodes that intelligently register frame and pattern changes in all directions for Autofocus to appear instantaneous. By combining with other hardware and software technologies, it can achieve a larger anti-shaking angle and provide cleared images even for farther objects.

We have also found Autofocus as a solution for blurry images by equipping the device with Eye Autofocus. This feature intelligently captures the most intrinsic frame details and maintains the camera focus for seamlessly capturing moments, even in motion. Bringing this hi-tech advancement to their smartphones has been nothing short of a milestone in vivo’s camera evolution. Additionally, our hardware advantages and Motion Deblur algorithm improves the clarity and success rate of motion portrait capture, and constantly expands the applicable scenarios of motion capture.

Q. We hear a lot about pixels of a smartphone camera. What does it mean?

Yes! Pixels are the building blocks of digital photography which captures the light to make up your image. Higher pixel-count cameras promise better resolution images. We at vivo have developed high-resolution sensors to combine pixels for better light capture. These larger sensors are vastly improving the quality of day and especially low-light photography. The X80 model for instance offers outstanding night scene effects in conjunction with the 50MP Ultra-Sensing Sensor Camera, known for its pro-grade skills, better colors, professional grade output even in low light environments. It is equipped with IMX866 RGBW sensor that delivers images in greater detail and improves the camera performance in dark and low-light scenarios.

Q. How does vivo technology enable the aperture in its smartphone cameras?

In the current times, variable aperture can be one of the unique selling points in any new smartphone known for photography. Although many have seen vivo’s advancement in imaging technology, but Night Sports Mode feature is a new addition that combines Motion Deblur and night algorithms to enhance clarity and the production success rate of snapshots with larger aperture to ensure noise free and stunning images at night. We as a consumer centric brand constantly look around for ways to create smartphone cameras that compete with DSLR cameras. Having said that, X Series has already enabled smartphone photographers to switch between a low aperture for portraits and macro shots with a blurry background and a higher aperture for more depth and detailed images in the smartphone itself. Together with ZEISS’ optical expertise and imaging effects we have develop vivo’s new unique mobile photography features and offer users and professional ZEISS photography enthusiasts with styled, differentiated photography experiences.

To be Continued